In the modern instant digital media age, media relations is often the key to establishing your brand's image. If properly executed, it builds credibility, popularizes the brand, and boosts consumer engagement. Media relations, however, does not stop with the press—it...
Public relations campaigns have developed beyond traditional press releases and media outreach. That being said, content is every bit as important as ever, and visual storytelling is now becoming a powerful tool to engage audiences, and drive campaign success. ...
Luxury rental properties require a bit more than traditional marketing. If they’re going to get the exposure required to generate a strong ROI, they require strategic storytelling and expert positioning. This is how you attract affluent tenants. The goal isn’t just...
Try whispering in a hurricane. Go on. That’s what putting your message out there feels like now. Except for earned media. It’s the kind of coverage you can’t buy. And it’s what customers value the most. Earned media gives you the credibility that seeps into your...
You spent weeks crafting the 'best' media pitches, subscribing to email marketing tools, and sending them to tons of journalists who can help build coverage for your product or event. But hours and days after, crickets. Only a few got back, and it was to decline your...
Media mentions, impressions and coverage is nothing new when it comes to measuring public relations effectiveness—however, they are usually just a piece of the puzzle. A headline in a major outlet may make them popular for a moment, but then what do you do once the...
Today’s audiences are bombarded with content everywhere they look, whether they’re scrolling through social media posts, checking email, watching videos, or reading news. For agencies, this means breaking through the noise is harder than ever. You need something big...
Earned media used to be about relationships and knowing how to present yourself. If your brand landed in a publication, it meant someone vouched for you and knows what you’re made of. Fast-forward to the AI age, and that dynamic still exists—but it’s been cracked...
Are you planning a major announcement but feeling limited by a single-city press event? A traveling media tour lets you meet journalists where they are, building deeper relationships across multiple markets. This approach works especially well when your story has...
Non-alcoholic wines are no longer a niche option reserved for health-conscious consumers — they’ve become a major lifestyle trend. Across magazines, blogs, and digital platforms, lifestyle media is increasingly spotlighting alcohol-free alternatives as a reflection of...
The Noise Problem In 2025, journalist inboxes are drowning. A single HARO or source-request query often attracts hundreds of responses, according to practitioner guides and HARO overviews. With the resurgence of HARO under Featured.com following its acquisition from...
The Cybersecurity Talent Crisis: Why Salary Stories Matter The cybersecurity industry faces an unprecedented talent shortage. According to the World Economic Forum, the global talent gap could reach 85 million workers by 2030, creating a perfect storm for PR...