If you work in PR, there’s a good chance native ads live in a slightly foggy part of your world. They’re “in the plan,” usually handled by a media agency or the paid team. Someone mentions Taboola, Outbrain, maybe some in-feed formats. A few weeks later, you see a...
The global wellness industry, shaped by the pandemic, was valued at 5.6 trillion dollars as of 2023, showcasing changes in how consumers make purchases. From organic cat food to AI-powered gym equipment, pet care, fitness, and home maintenance brands leverage wellness...
In today’s fast-paced digital landscape, PR teams often find themselves in a reactive cycle. One week, they’re sharing thought leadership on LinkedIn; the next, customer stories on Instagram. Before long, they’re chasing trending news rather than guiding the...
What do blog posts, social media content, videos, and web copy have in common? If done well, they have the potential to boost your brand’s visibility and accelerate your growth exponentially. But with so many popular topics to talk about and an audience who’s likely...
In the modern instant digital media age, media relations is often the key to establishing your brand's image. If properly executed, it builds credibility, popularizes the brand, and boosts consumer engagement. Media relations, however, does not stop with the press—it...
Public relations campaigns have developed beyond traditional press releases and media outreach. That being said, content is every bit as important as ever, and visual storytelling is now becoming a powerful tool to engage audiences, and drive campaign success. ...
Luxury rental properties require a bit more than traditional marketing. If they’re going to get the exposure required to generate a strong ROI, they require strategic storytelling and expert positioning. This is how you attract affluent tenants. The goal isn’t just...
Try whispering in a hurricane. Go on. That’s what putting your message out there feels like now. Except for earned media. It’s the kind of coverage you can’t buy. And it’s what customers value the most. Earned media gives you the credibility that seeps into your...
You spent weeks crafting the 'best' media pitches, subscribing to email marketing tools, and sending them to tons of journalists who can help build coverage for your product or event. But hours and days after, crickets. Only a few got back, and it was to decline your...
Media mentions, impressions and coverage is nothing new when it comes to measuring public relations effectiveness—however, they are usually just a piece of the puzzle. A headline in a major outlet may make them popular for a moment, but then what do you do once the...
Today’s audiences are bombarded with content everywhere they look, whether they’re scrolling through social media posts, checking email, watching videos, or reading news. For agencies, this means breaking through the noise is harder than ever. You need something big...
Earned media used to be about relationships and knowing how to present yourself. If your brand landed in a publication, it meant someone vouched for you and knows what you’re made of. Fast-forward to the AI age, and that dynamic still exists—but it’s been cracked...