There is no doubt that the COVID-19 crisis is changing the corporate world. As an agency leader in one of the hardest hit industries—event marketing—the scramble to find solutions has been intense, though humbling when I compare my workdays to that of a frontline...
The movement towards locally produced goods is nothing new, but the level of engagement with local economies during the COVID crisis demonstrates a notable consumer shift in loyalty towards community businesses. Even amidst the global pandemic, new research reveals...
As the country reopens, how do full-time employees feel about returning to work—and what safeguards would they like employers to put into place? New research from The Harris Poll and the Institute for Public Relations reveals that non-essential employees want to...
A recent episode of the bi-weekly discussion series “Beyond Coronavirus, The Road Ahead for Diverse Media,” presented by the Multicultural Media Correspondents Association (MMCA), featured a discussion of the critical role of—and the existential threat to—diverse and...
In addition to dominating the headlines and broadcast news for nearly all of 2020 so far, the novel coronavirus outbreak has transformed the world in ways no one could have expected—from work to grocery shopping to social activities ingrained in daily life. To help...
We’re used to business targeting models that fall into either the B2B or B2C category, but new research from Ware2Go finds that today’s “new normal” has precipitated an acceleration in online shopping, presenting a brand new supply chain landscape for merchants. As...
Former President Theodore Roosevelt said it best: "No one cares how much you know until they know how much you care." These are trying times due to the COVID-19 pandemic, and we're all going through a lot of emotions and feelings, and that's OK. Back in March, soon...
As tens of thousands of U.S. businesses struggle with returning to a post-COVID new normal, comms giant Peppercomm has launched a new Employee Communications Reboarding Playbook to help them succeed. The guide offers a five-point roadmap for internal communications...
It’s safe to say that most college marketing degrees don’t offer a class in “Effective Messaging During a Pandemic.” The global outbreak of COVID-19 is a once in a century occurrence, and the toll it has taken on national economies is undeniably unprecedented. The...
Even in these unprecedented times, consumers still have high expectations of the brands and businesses they choose to use. But even above the brand level, they form opinions about entire industries based on the experiences they have at the individual outlets they have...
The COVID crisis has challenged brands to find innovative ways to connect with consumers, and new data suggests brand marketers may be losing ground to influencers when it comes to building trust. Consumers are spending more time and increasingly engaging with...
While U.S.-based retail sales recoil amidst the COVID-19 pandemic, new data revealed by cross-border commerce firm eShopWorld found that U.S. brands are seeing significant global e-commerce growth when quickly tapping new markets outside the U.S. Driven by apparel,...