While the issue of how to prevent the spread of COVID-19 continues to be highly politicized, a new survey by the American Psychological Association shows a consensus among Republicans and Democrats: A majority of Republicans (65 percent) and Democrats (88 percent)...
As new business challenges emerge in the COVID battle, Americans say they value "caring for others" and "control" more in a pandemic-challenged world—but are showing a distinct lack of trust, particularly of companies, businesses and employers, new research from...
Despite unprecedented health and economic disruption caused by the COVID crisis, millennials and Gen Zers nevertheless show resolve and embrace a vision to build a better future, according to new research fromfinancial consulting firm Deloitte. The 2020 Deloitte...
There are lessons to be learned from this current marketing environment. Not even the best prepared businesses could have planned for the economic fallout that is taking place during this pandemic. How should business owners and marketers respond? Is it too late to...
As brands and businesses continue to navigate the landscape created by the COVID crisis, it’s becoming increasingly clear that digital marketing and PR are crucial to connecting with consumers in a more digital-reliant world. New research from PR link building and...
Thomas Paine is best remembered for writing Common Sense, the pamphlet advocating for the 13 colonies to declare their independence from Great Britain in 1776. Its signature line was, “These are the times that try men’s souls.” While Paine’s comment needs updating to...
No one can argue that the words “customer experience” have taken on a new definition among the challenges of COVID-19. We now live in a changed world where digital channels are no longer a choice, data is king and business models have been completely transformed....
The COVID crisis has been a learning experience for every brand, and more than a few have stumbled (or fallen) with their ever-important digital experience. But a handful have delivered above and beyond expectations—and don’t think consumers haven’t noticed. Today’s...
As the COVID crisis continues to shake up the business world, new research from tech PR firm ARPR reveals where tech PR and digital marketing efforts are headed in 2021. The agency’s new study, Marketing in a Post-COVID World, found that 49 percent of respondents said...
Even as more major retailers require customers to wear a mask in-store, new research from digital product testing and decision-making platform First Insight found that the vast majority of women (80 percent) feel unsafe trying out beauty products, 68 percent feel...
As brands and retailers stand on the cusp of more uncharted territory, new consumer trends are posing new challenges for marketers as nearly half (45 percent) of consumers polled in a new large-scale study from comms giant Ketchum say that as they continue to cope...
The COVID crisis has impacted on every part of our lives, so there’s no reason to think it hasn’t affected our mental health—and these issues are manifesting in the new workplace, according to new research from B2B ratings and reviews firm Clutch. Even though most...