On the heels of massive workplace disruption, new research from B2B ratings and reviews firm Clutchfinds employees saying that COVID-19 has damaged their corporate culture. Already, 63 percent of employees spend less time socializing with their colleagues—both...
Since March 2020, the Institute for Public Relations, with partners such as Peppercomm, Harris Insights, and Leger, has published four studies (the fifth, an e-book, is to be published in July 2020) focused on how communication departments and agencies are handling...
New research from marketing tech and consumer engagement firm Valassis examines emerging consumer behaviors amid the COVID pandemic as states lift restrictions and businesses reopen—allowing brands to tailor marketing efforts in relevant, compelling ways, driven by...
Nothing has been the same since March, and “the same” may never be the same ever again—and not surprisingly, brand loyalty has proven to be a COVID casualty. New research from retail solutions firm Advantage Sales finds pandemic-driven out-of-stocks, growing safety...
The COVID crisis has already decimated most industries and obliterated traditional strategy, and with numbers again heading in the wrong direction, chief executives are trying to stay positive but many are preparing for the worst. New research from global leadership...
Have you had to lay off staff and reduce services to the public during the pandemic? Have you had to scale down your nonprofit’s mission or slash budgets? Has COVID-19 forced you to close your doors at a time your clients need you most? If you lead a nonprofit,...
Whether we like it or not, the coronavirus pandemic is happening and affecting everything. It’s a challenge to governments, healthcare systems, and markets. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us. Naturally, all...
No longer able to browse the physical aisles of brick-and-mortar stores during the first wave of COVID-19, Canadians browsed the virtual shelves instead. Consumers shopped online for anything from groceries to new running shoes to self-care products. Suddenly...
Many businesses are increasingly exploring the option of working from home. Some are even considering switching to entirely remote models. However, one of the biggest questions about remote work is how to ensure optimal security, especially for data. The following...
As the COVID crisis upended society over the last few months, some brands and businesses have risen to the occasion and proved just how essential they are. The newly released Essential 100list from The Harris Poll offers a ranking of corporate response to the...
With the “new normal” rendering ineffective what were previously rock-solid business and comms strategies, rapid changes in customers' attitudes and expectations are challenging marketers like never before. Finding the right balance between the efficiency...
Brands are already under the microscope for their handling of COVID-crisis actions and responses, but as social justice issues enter the spotlight, the heat is on for businesses to get on the right side of the issue—and not just with words and messaging, but with...