As the COVID-19 vaccine begins to roll out in the U.S., communicators can play a critical role in increasing vaccine confidence and uptake. In a survey conducted in November, the Pew Research Center found that 60 percent of Americans said they would “probably” or...
The media & entertainment industry ranks first out of the 10 industries featured in the recently released Brand Intimacy COVID Study, a study of brands based on emotional connections during the pandemic, from marketing intimacy agency MBLM (pronounced emblem)....
The true impact of the COVID crisis on the national and global economies is beginning to crystalize into plain and painful view—and new research from Accenture issues an urgent call-to-arms for brands and businesses in all industries to prepare now in order to avoid...
By bringing in-person client interactions to a virtual halt, the COVID-19 pandemic has triggered a digital content explosion as law firms compete for the attention of clients and prospects. A new study from B2B PR firm Greentarget of in-house counsel shows that...
New data from market researchers at Ibis World mentions three frightening figures: 191,511 fast food restaurant businesses in the U.S. in 2020 experienced -3.9 percent growth and 0.6 percent annualized growth from 2015 to 2020. To add fuel to the fire, many consumers...
While a focus on customer experience (CX) has traditionally been based on transactions with consumers, a full-fledged, experience-led focus is a new way of working that is increasingly being backed by the C-suite, according to new research from Accenture Interactive....
New research of Generation Z and younger Millennials—dubbed "Generation Disrupted"—finds these most-influential young Americans have had their worldviews dramatically disrupted in 2020, and their fears, hopes and concerns altered in ways previously unseen. The report...
Recent developments and the imminent progress towards a COVID vaccine are promising, but most consumers surveyed are not waiting for a vaccine to travel—and an increasing number of travelers say it OK to travel now, according to new research from management consulting...
As purchase preferences continue to morph during the resurging COVID era, brands and businesses need to get on board with the fact that their customer service communications are emerging as the key factor for customer satisfaction and brand loyalty. Consumers across...
A majority of women in a new survey from fintech firm daVinci Payments do not expect everyday life post-COVID to return to normal until 2022 or beyond, and suggests that women will be overwhelmingly embracing online and mobile shopping this holiday season—and this...
Brands around the world are struggling to find ways to stay visible and stay relevant for consumers during the ever-evolving COVID crisis, and new research from language and behavioral science agency Schwa reveals which countries are having best results—and offers...
We’ve been living in the digital age for a while now, but not until 2020 has digital become so urgent and essential. Indeed, new research from enterprise strategy firm SAP, with research partner IDC Canada, reveals that companies that were well into their digital...