A newly released report found that most senior communication executives are just beginning to plan for their employees’ return to work as the COVID-19 pandemic continues to wreak havoc far and wide. In fact, only 10 percent have done extensive planning, according to...
New research from proximity search optimization platform MomentFeed sheds light on a question that is on the minds of many business leaders: “Once concern around COVID-19 subsides, will consumers return to brick-and-mortar businesses, or will new online behaviors turn...
As a business owner, the prospect of a pandemic that affects many global economies and potentially the day-to-day running of your business can feel daunting. It can be tricky to know how, and where, to lead your business. In this post, I discuss how to successfully...
New research from consumer packaged goods-focused sales and marketing agency Acosta offers new insights into how consumer shopping habits are continuing to shift due to COVID-19. The report, which found shopper concern over the pandemic is escalating, especially among...
We’ve learned a lot about our lifestyles and patterns as consumers during the COVID pandemic, and as we start to see a possible end in sight to the crisis, the big question on the minds of business and consumer marketers is the degree to which we’ll go back to our...
The recent coronavirus outbreak has strongly affected all life spheres and brought significant changes in people’s lifestyles. As one might expect, this has had a very powerful impact on the global economy as well. While a lot of businesses are closing down and losing...
New research from AI-driven data and intelligence provider Resonate provides unprecedented insights into how the ongoing COVID-19 outbreak is fundamentally changing the political attitudes and leanings of American consumers. “The ongoing COVID-19 crisis has thrown the...
Like other professional service businesses, the coronavirus surprised public relations agencies of all sizes and has dealt a devastating short-term blow. PR M&A advisory firm Gould+Partners released new survey results that gather a temperature read on how the...
The current sheltering at home strategy presents CMOs who use influencers with online opportunities to stage events that appeal to their brand. A huge amount, 92 percent, of marketers recently surveyed by marketing research firm Econsultancy said that staging...
The coronavirus pandemic has dislocated the large majority of the American workforce— according to a new survey from B2B ratings and reviews platform Clutch, two-thirds of employees are currently working remotely at least part of the work week. The research found that...
When I was in middle and high school (long before social media), I looked forward to reading the Dear Abby and Ann Landers advice columns in the local newspaper. It was fascinating to read the pearls of wisdom that Abby and Ann offered their troubled readers to make...
A substantial majority of marketers have either altered or completely suspended their marketing activities in response to the coronavirus pandemic, according the results of a recent survey. Of 127 digital, public relations and marketing communications professionals...