Companies are increasingly facing challenges getting the right data in the right place for critical business decisions, according to new research from modern data integration Fivetran. While companies race to become data driven, the firm’s new study finds the lack of...
"The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise, they just might find...
A new study from sales engagement and intelligence platform firm Outreach uncovers what it takes to be successful in UK-based B2B sales in 2022. Based on the survey of 110 UK sales directors and above, the B2B Leaders Usher in a New Era of Sales study, with Forrester...
Anyone who spends time online knows that content has become increasingly more and more targeted. Advertisements are no longer shelled out to the general population but are instead honed for specific audiences and only shown to those who will be more likely to have an...
As consumers continue to be critical of brand behavior, companies of all sizes across business sectors are elevating sustainability as a core tenet of their practices, yet new research from new engineering, procurement, consulting and construction company firm Black...
Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can't ignore this process if you want to succeed with your PR endeavors. PR...
Competitive analysis is a pillar of any successful organization. If you don’t know what your industry rivals are doing—what products they’re launching, who they’re hiring, and what their spokespeople are saying—you’re not getting the full story. Another element that...
The new digital-first era has brought about a shift in how business leaders are measuring the impact of digital experiences, with legacy measurement sources including web analytics, marketing attribution analytics, business intelligence tools and surveys taking a back...
A wise man once said growth is good. Wait… I think he said greed. And he was a movie character who went to jail. As you plan your PR campaigns for the next year or year after, do you want growth? I'm sure you do. Unless you plan and measure in a way that matters,...
CEOs, chief digital officers and other senior executives are not yet aligned on business investment strategies for digital initiatives like cloud computing and artificial intelligence, and are struggling to measure return on digital investment (RODI), according to new...
Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The tool is used by millions of businesses and website...
The impact of a PR campaign can be hard to track. Mainly because unlike other forms of promoting your brands like online advertising, PR efforts have no specific analytic metric that can be used to measure their success. And PR isn't cheap; it can cost a considerable...