In 2010, the definition of success in the PR industry changed forever. This was the year when PR pros from all over the world gathered in Barcelona to reach a consensus on the seven principles of PR measurement — the aptly named Barcelona Principles. These new...
In 2010, the definition of success in the PR industry changed forever. This was the year when PR pros from all over the world gathered in Barcelona to reach a consensus on the seven principles of PR measurement — the aptly named Barcelona Principles. These new...
Nothing moves the media needle like a scandal. And nothing can be so damaging to a brand's reputation as the ensuing bad press. The number of companies that in recent years have been dragged through the media mud, whether rightly or wrongly, is basically endless. A...
We’ve been in the media monitoring game for a long time, and over the years we've seen many creative and effective ways organizations and PR agencies leverage media monitoring. We'd like to share some of the most tried and true ways that organizations, even your...
Though media monitoring and analysis has traditionally been used for public relations purposes, there are many ways that other departments can leverage the system. This multidisciplinary approach to the practice allows businesses to receive a higher ROI from their...
No PR campaign is an island. Each and every one needs media intelligence to exist, and good media intelligence to succeed. For example, it’s nice to know which influencers can amplify your client’s message, but it’s better to be able to follow that message throughout...
No PR campaign is an island. Each and every one needs media intelligence to exist, and good media intelligence to succeed. For example, it’s nice to know which influencers can amplify your client’s message, but it’s better to be able to follow that message throughout...
Whenever a company runs a PR campaign, it invests considerable money and efforts in it. It, therefore, becomes necessary to measure the success of that PR campaign. Besides, measuring the effectiveness and the impact of a campaign will also help you identify the...
Most PR professionals think about media monitoring and analytics only after launching a new campaign. You carefully monitor coverage of your story and sentiment. You measure how many stories are published, determine share of voice, and provide reports to your...
With the beginning of the new year, companies everywhere are putting the shiny final touches on their 2017 marketing communications plans. Now, some of these may have started off with great aspirations and fantastic ideas, but the truth is that, while all good plans...
As a field, as a science, media monitoring and measurement has never been more sophisticated than it is now. The benefits of listening, and then learning from the results, have been clearly established. Yet, as an article from PR Week explains, many corporate...
With the holidays fast approaching, both parents and children alike are in prime toy buying (and toy daydreaming) mode. So what better time to release our annual Twitter top trending toys tracker? As in previous years, we've tracked mentions of all items on this...