If you're running a business and you're in the process of becoming more sustainable, don't miss out on the gigantic opportunity for some great PR. Whether you've hired a PR strategist or you're doing it on your own, there are some tried and true techniques for getting...
As a PR professional, you probably spend large parts of your day fostering relationships with journalists. You're normally trying to convince other professionals in one way or another—tirelessly befriending people who can influence your brand's success. But there's...
Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships. The pandemic...
I remember attending my first client tradeshow, a big travel industry event at the McCormick Place in Chicago. My client at the time, a technology upstart looking to disrupt the corporate travel booking process, had high hopes for the show. It had debuted its latest...
Promoting the thought-leadership profile of our clients is a hallmark capability of The Reis Group and something that we do for our health care clients regularly. As the pandemic continues to threaten the health and economy of our nation, and social injustice issues...
One of the earliest definitions of public relations was: “Public Relations consists of a planned and consistent programme of communications between an organisation and its publics.” Breaking that definition down a little, today we wouldn’t use ‘publics’ but rather...
Public relations should be a top priority in any business. Effective and well-planned PR campaigns can bring about several great rewards. In particular, PR allows businesses to create meaningful connections with their audience and build credibility and authority...
Over the last year, I’ve had the honor of evaluating hundreds of submissions for communication awards. I’ve participated on juries for almost every industry competition, including traditional media relations, healthcare communications, PR tactics, and even brand film....
Starting a public relations agency will give you more control over your work schedule and help you achieve your long-term career goals. Some other potential rewards of running a PR agency include increased earning potential, better job prospects, and the chance to...
Finding new business isn’t easy—it takes time, patience and a strategic approach. While nobody sets out to turn off a new business prospect, below are some common pitfalls when it comes to prospecting and scoping a job. Those inadvertent missteps are followed by tips...
Public relations remains one of the most successful ways of putting your business and products in front of potential customers. Businesses utilize several platforms and techniques to promote their brand and create leads. These platforms have evolved from newspaper...
One of the more challenging tasks that modern businesses are faced with is motivation in the workplace. Given the dynamic job environment that millennials have introduced, switching jobs has become a normal occurrence. So, to be able to offer your staff the amount of...