Today, AI in marketing is a strategic pillar. Whether you’re using predictive analytics to optimize email marketing send times or using chatbots to personalize the customer journey, AI-powered marketing campaigns are changing the way marketing professionals engage...

AI didn’t barge into PR. It slipped in through the side door. One helpful draft here. One faster media scan there. A subject line tweak. A summary that saved twenty minutes. None of it felt disruptive at first. It felt practical. Sensible, even. But over time, those...

One in five celebrity-brand partnerships that AI engines recommend to marketers do not exist. The finding comes from the 5W × Talent Resources Celebrity Endorsement Index — 50 celebrities measured across 10 consumer categories, more than 600 buyer-intent prompts run...

There is a number every U.S. veterinarian should know. 27 to 30 percent. That is the share of all veterinary AI citations now captured by Mars Petcare's three brands — Banfield, VCA, and BluePearl — across ChatGPT, Claude, Perplexity, and Google AI Overviews. There is...

For years, brands have invested heavily in shaping how they are perceived. From polished website copy and carefully crafted mission statements to PR campaigns and thought leadership initiatives, organizations have traditionally maintained significant control over...

Jessie Chambers is a travel writer with bylines across the British national press. Her face is AI-generated. Her articles are AI-generated. Her employer, the company Global Work and Travel, told Press Gazette in February 2026 that she does not exist. The...

There is one fact every CMO should commit to memory in 2026.  Wikipedia accounts for 47.9 percent of ChatGPT's top-cited sources for factual queries.  For most factual questions about a brand, a founder, a product, or a category, Wikipedia presence is not a factor in...

Every morning, thousands of public relations professionals click "send" on their carefully crafted media pitches, visualizing a reporter sitting at their desk, sipping coffee, and reading their clever subject line. That visualization is rapidly becoming a relic of the...

A reporter calls. You respond. You negotiate the quote. You hold the line. You survive the cycle. That playbook is forty years old. It is not the crisis we now manage. The new crisis is a wrong, defamatory, or hallucinated answer about your CEO that appears inside...

The marketing vocabulary has reset three times in 25 years. Digital. Social. Now AI. The first two resets gave CMOs a decade to get fluent. This one is giving them eighteen months. I run a communications firm. We brief a lot of CMOs. In the last six months, here is...

A research finding I want every marketing leader to consider.  85.5 percent of AI citations reference earned media sources — not brand-owned websites.  The number comes from recent industry analysis of more than one million AI prompts. The University of Toronto puts...

Search has evolved beyond a simple gateway to websites and now functions as a direct answer hub. Thanks to AI-powered search overviews, users obtain summarized insights, suggestions, and brand comparisons within the results page without clicking any link. This change...