The AI boom was inevitable, but the backlash over its use in digital marketing was just as fierce. Brands racing to leverage artificial intelligence for content creation, customer service, and design often find themselves dodging criticism from consumers, creators,...
In an era where news travels at the speed of a tweet and a brand’s reputation can change within hours, the role of artificial intelligence has become indispensable in public relations. For years, PR professionals have relied on intuition, experience, and relationship...
Nobody could have predicted a few years ago that a digital assistant would influence how the world hears your narrative. However, now we have brands utilizing algorithms to craft headlines that reach millions of people, while public relations teams use AI technologies...
Public relations has always been about creating meaningful connections between brands and their audiences. But in today’s hyper-digital world, attention is fleeting, and traditional methods often fall short. This is where Artificial Intelligence (AI) is reshaping the...
For modern executives, visibility is no longer a “nice-to-have”—it’s a business necessity. In an era where customers want transparency, employees seek authentic leadership, and investors demand confidence, the people at the top are as scrutinized as the companies they...
Understanding customer behavior is one of the most important parts of running any business. It shows what people like, when they buy, and why they return, or why they stop coming back. In 2025, Artificial Intelligence (AI) has made this process easier. AI can look at...
In 2024, deepfake fraud reached alarming levels, with half of all businesses reporting cases involving AI-altered audio or video. Against this backdrop, the EU Artificial Intelligence Act (AI Act) officially came into force last year. By mid-2025, it had already...
Marketers have always been fully aware of how their day-to-day lives would improve if they could reliably automate the more manual, repetitive elements of the job. But today, leading businesses are well beyond the stage of experimenting with generative AI tools and...
As the public relations landscape undergoes a digital transformation, Generative AI is reshaping how brands communicate with their audiences. From crafting press releases to generating social media captions, AI tools are making once-manual PR tasks faster and more...
SaaS businesses run on systems, data, and nonstop decisions—every action, billing, support, forecasting—and depend on how well those systems work. Here’s the good news, AI is stepping in to handle the heavy lifting. Instead of adding more tools or more people, SaaS...
Planning to build a PHP-based web application efficiently and cost-effectively? Outsourcing PHP development is the right solution for your business needs. It allows you to approach expert talent, minimize overhead costs, and speed up development, all while keeping...
The pace of modern PR is relentless. Your media list is outdated before the ink dries. Journalists ghost pitches by the dozen. And inboxes? Flooded. The traditional media outreach process, research, draft, follow-up, and repeat, hasn’t scaled with the speed or scope...