AI tools have become a dream for PR professionals looking to scale campaigns with automation. But as AI gets increasingly smarter, we need to keep ethics at the front of the conversation. How much AI is too much? Where and how do human voices fit in? How do we draw...
Gone are the days when public relations meant writing a press release, sending it to your media list, and waiting for coverage to roll in. Technically, those days aren’t gone yet, but they don’t have the same impact as they used to. In 2025, PR is faster, smarter, and...
Logistics remains the lifeblood of world trade, enabling the smooth movement of products across oceans and borders. The changing e-commerce needs, surging globalized supply chains, and customer-end demands for track-and-trace in real time and speedy delivery are,...
A chatbot for business is no longer only a supportive tool, but an essential for any modern PR pro. Currently, AI chat tools are managing platforms like automating press interactions, delivering instant responses, and managing media outreach. They help to boost...
You probably know how AI tools can speed up repetitive PR tasks and uncover valuable insights that once took hours to find. But with that convenience comes responsibility. Sensitive data often powers these tools. They also rely on algorithms that may not always be...
Are you an owner of a small business? Or is your business bossing you? Lack of staff members, resources and time makes every small business owner run around like a headless chicken. A recent study by Amex Trendex revealed that 68% of small business owners wished they...
Artificial intelligence isn't just transforming how we communicate. It's redefining how we understand communication. In today's public relations landscape, where perception can shift with a single tweet or viral video, staying ahead of sentiment is no longer optional....
In the 'Game of Thrones' cutthroat world of freelance marketing and public relations, staying ahead of the competition isn’t just about creativity, it’s about working smarter to get to the throne. Source Using every resource is also crucial to success. Today’s top...
Artificial Intelligence has become a cornerstone of modern marketing strategies. From personalized advertisements and automated chatbots to predictive analytics and customer segmentation, AI technologies enable marketers to optimize user experiences like never before....
Public relations strategies are changing quickly in the era of big data and artificial intelligence. PR professionals can now access audience, campaign, and result data in volumes. The difficulty is in analyzing such data to obtain strategic insights that enhance...
The landscape of public relations has undergone a radical transformation in the past few years, and as we approach 2025, artificial intelligence (AI) is emerging as one of the most innovative tools in the marketing and publicity sectors. No longer relegated to the...
Establishing and maintaining a positive perception of a company, brand, or individual is the fundamental objective of public relations. Technology has become a powerful PR ally in the modern world. It has improved the work of public relations professionals by...