After a year of unfounded challenges, developments and solutions, health tech journalists today are ready to move beyond the COVID-centric coverage in which they’ve been embroiled. New research from PR and digital comms agency V2 Communications uncovers the issues,...
Although many small businesses tend to have smaller budgets in general, which means smaller marketing and PR budgets, implementing a campaign doesn’t have to be a challenge. There are many ways that smaller businesses can market themselves to their consumers without...
Communicators are well aware that the customer experience is the most meaningful objective in building brand loyalty and trust today, but what about the rest of your organization’s leaders? New research from customer journey management firm Pointillist reveals that...
Ever since the COVID-19 pandemic that took the world to its knees in 2020, we have been experiencing what can be called a frenzied society with its roles, rules, and the ways of operation altering regularly. The world has gone digital, work is no longer confined to...
Even though there are plenty of communicators who will tell you influencer marketing is overhyped (and we’re not saying it isn’t), the fact is influencers have been proven to boost campaign efforts when used effectively. As businesses adopt digital marketing...
Although your business might be successful, to ensure that this success lasts, you need to make sure that you develop close relationships with your older customers that will keep them returning to your company. In addition, developing these relationships can help you...
Consumers are putting extraordinary pressure on brands and businesses to meet their expectations and make their buyer journeys seamless, but new research from comms giant FleishmanHillard reveals that a large majority of brands and industries around the world are...
We’re finally moving out of the COVID darkness and back to a brighter, more “normal” world, so it’s a perfect time to evaluate how consumers are thinking now and how they have adapted their shopping behaviors and lifestyles. New research from marketing solutions firm...
About one in five people in the U.S. have a disability. Companies can do well if they target their marketing and public relations efforts to this growing market. Some ways to do this are highlighted below, and there are options to improve and enhance your public...
The walls came tumbling down for all sectors of business in 2020, but many PR agencies managed to buck the trend, according to PR professionals responding to the latest benchmarking survey conducted by Gould+Partners. The new data shows U.S. PR agency profitability...
While most Americans have never heard of the term "ESG," but according to a recent survey from multi-national manufacturing and service companies network SK Group, the majority of U.S. adults say they want to work for a company that places a priority on...
Big Tech is in big trouble, at least from a reputational standpoint—the more we find out about the inner workings of the industry, the more skeptical we become. And new survey research conducted by The Kim Komando Show, one of the country’s most popular weekend radio...