After more than a year of COVID-19 restrictions in the U.S., consumer shopping habits have changed dramatically. New research from CPG-focused sales and marketing firm Acosta breaks down changes in shopping behaviors—and identifies four distinct consumer groups that...
The digital marketing space has a lot of scope for social media influencers. In fact, some of the top trends in digital marketing revolve around social media networks like Instagram and Facebook. To have a great career as an influencer, you need to have a media kit....
Brands now have more ways to drive engagement and create an experience for their followers. Launched in March 2020, Clubhouse is the new popular invitation-only and audio-based social media app. Currently, only available to iPhone users, the app allows users to hear...
Public relations and marketing strategies often go hand-in-hand, but they are not always one-size-fits-all and many of the ones easily researched are geared towards business-to-consumer companies. So how can a business-to-business company successfully build the right...
“Coronavirus” has quickly become the most frequently googled term by a long shot as news outlets are dripping in information regarding the spread of COVID-19. The number of confirmed cases worldwide passed three million, with hundreds of thousands more looming in the...
Although most corporate leaders and crisis PR pros use words like “disaster,” “panic” and “ruin” to describe their crisis ordeals, new research from Edinburgh-based crisis communications and PR firm The Reputation People offers another word you should consider...
Corporations are grappling with what to say—and where to say it—as riots erupt in major cities across the nation over the tragic death of George Floyd. Social justice communications strategies are not a typical part of most corporate communications plans, something...
Businesses that maintain silence and avoid confronting a crisis are essentially leaving it up to the court of public opinion to choose their fate—but taking a proactive approach by filling every available communications channel with the proper messaging, including...
PR as a branding strategy should be handled with the utmost care, especially in crises. The pandemic that has gripped our lives is something we have never faced. It is important to understand that in times where there is mass unemployment, sickness, death, and...
Once upon a time, public relations was essentially limited to penning press releases, organizing press junkets and building relationships with the media. With the rise of the digital age, however, PR professionals have had to expand their expertise to communicate on...
Public relations can be described as the process by which organizations and businesses endeavor to build relationships that are mutually beneficial between them and the general public. Public relations mostly entails the effective management of communication between...
It takes something special to get Helena Brantley, founder of Red Pencil Publicity + Marketing, on a plane. “I hate to fly, and I will fly for PubWest,” she says in a recent Zoom interview. As with many other events in 2020 and so far in 2021, PubWest’s annual...