Is the PR industry in danger of losing access to budgets and being pushed further to the edge of the marketing matrix? For the third time? Yes, but we can stop it. The answer is for public relations agencies and internal PR teams to own the affiliate networks critical...
AI is here and it’s not showing any signs of going anywhere soon. So communicators need to look at AI as a tool that can support, speed up, and even improve the way you work, including how you manage your PR strategy. Crucially, AI is changing the way searches are...
When running a PR campaign, like it or not you’re going to be using a lot of software. That’s easy if you’re computer savvy or maybe an early adopter of new technology. But there are people who are great at PR content, copywriting, analytics, and dealing with...
As the owner of a tech-focused PR agency, I know that I speak for many of us when I say the following: hiring a PR agency is not a magic wand that will suddenly make your company the envy of the world, nor will it miraculously increase sales or get you on the cover of...
The call of the wild resonates with many, and outdoor brands hold the coveted key to the door of adventure. Amidst a bustling marketplace brimming with tents, kayaks, and hiking boots, the challenge lies in ensuring one's brand stands out, resonating with the current...
The success of a wellness business depends on two-way communication. Practical public relations management makes it happen for your wellness business. It allows you to listen to customers' needs and build their trust. You can communicate the key brand messages to...
As the field of public relations evolves, technological integration becomes increasingly important in molding the industry's future. Generative AI, a cutting-edge technology that employs algorithms to create unique content, analyze data, and expedite operations, is...
Have you thought about how businesses seem to always be one step ahead of the game? The answer lies in a hidden yet powerful tool: media monitoring. Today, in order for businesses to obtain a competitive advantage, media monitoring has become crucial. However, how do...
Every marketing professional knows the importance of public relations. But with more methods of outreach than ever, and with marketing teams often spread remotely, effective PR becomes more challenging. That’s why it's vital to have the best PR tech to support your...
Each year a number of PR agencies are honored for the quality of their campaigns, social impact, and pillars of integrity. Awards can be widely recognized as earned markers of achievement by the industry and public. While some accolades encompass the success of the...
Besides the clear images of those piles of money saved by getting AI fully operational in their companies, business leaders have been rather vague about communicating their strategic vision for their fully realized AI-empowered entities of the future, according to new...
It's necessary to have a PR strategy for any business. And given the modern digital age, it only makes sense to have a comprehensive digital PR strategy to promote your business. Without one, your brand identity may become incoherent and your reputation could spiral...