The travel industry is an exciting, vast, and ever-evolving sector in which effective communication and public relations strategies—or lack thereof—can significantly impact a brand's success. With the rise of digital media and changing consumer preferences, developing...
With the worldwind changes that hit the business world last year, it’s not easy to predict what PR can expect in 2024. But expert forecasters like PR and social media agency Birnbach Communications, who have been predicting the year ahead for 22 years now, have a...
The introduction sets the stage for exploring the future of content marketing, defining it as a pivotal force in the digital realm. Content marketing—the strategic creation and distribution of valuable and relevant content—plays a crucial role in engaging audiences....
In the post-pandemic world, brands and businesses have been charged with purpose initiatives such as sustainability, DEI, employee and community relations issues, and most challenging , they have been expected to play a role in conversations around social change. But...
Happy New Year everyone, and welcome to what’s sure to be another exciting year for PR. Could it be as exciting as 2023? Or even more so? We will find out soon enough. Meanwhile, last month goes down as the biggest December we’ve ever had, with traffic scaling...
Typically, pay equity gets billed as the right thing to strive for from an ethical, legal, and financial standpoint. However, what usually gets left out when selling leaders on audits and policy upgrades are the unintended positive domino effects that organizations...
As the Financial Communications Society (FCS) prepares to celebrate our 30th annual FCS Portfolio Awards, a retrospective of how the financial industry’s marketing and communications efforts have evolved over three decades seems in order. Portfolio was created to...
eCommerce is more than just a way to buy and sell products; it's also a tool for shaping a brand's identity and reputation. By using eCommerce strategically, organizations can create compelling brand stories and reach a global audience. eCommerce also provides...
In a year where profits in the real estate market have soared to an impressive $431,000, an influx of enthusiastic new investors is reshaping the industry. Rental properties, known for their potential to yield massive income, have become an attractive venture. Yet,...
Early in July 2023, I wrote an article on this website regarding news events that provided free important PR lessons in the first half of the year. Here are my choices for the second half of last year. From the international scene Israel was widely condemned by a...
Public relations is the craft of storytelling and relationship building. It's the art of shaping and managing perceptions, fostering trust, and influencing opinions. Traditionally, PR has leveraged various channels—from media relations to events—to convey brand...
When AI appeared like a knight in shining armor to streamline customer service experiences, CX leaders embraced the tech eagerly, rushing to deploy it across contact center channels and solve all their customer interaction woes. That clearly hasn’t happened, but those...