In this data-fueled landscape, an arsenal of potent tools is within reach of business owners and project managers. One such tool is the power of data, ready to be harnessed to create compelling narratives and elevate public relations returns. It's time to recalibrate...
AI is revolutionizing the business world right now and affecting those of all ages, but the true impact of the vastness of AI is much more likely to be realized and felt by Gen Z, the digital natives now in the last years of their education and/or entering the...
As the summer rolls along, so too did Bulldog Reporter in July, racking up big traffic numbers second only to our huge June this year. Thanks to our cadre of contributors for their eye-opening insights and interesting takes, which largely drove the clicks! Among the...
As if setting and achieving ESG goals isn’t already hard enough for brands and businesses in the US, they’re now having to do so in a contentious political atmosphere where one party is fighting to undercut investment managers’ ability to account for sustainability...
In today's world, businesses recognize the importance of sustainability, but not all genuinely prioritize environmental stewardship. Greenwashing, a deceptive practice misrepresenting environmental responsibility, is prevalent. This article explores greenwashing's...
Many years ago before jumping the fence to the PR side, I was a sports reporter for several New York City newspapers and a wire service. In those days, sports news was considered unimportant, compared to business, political and world news. (It still is, in my...
Trust is the magic word when it comes to consumers’ opinions about brands and businesses using generative AI (GAI), and just a couple of months ago, there was very little faith that brand marketing and GAI would make a good match. That is still largely true, but now...
In our ever-accelerating business world, the crucial role that public relations plays cannot be overstated. PR is not simply about managing a company's image in a reactive manner. It's about proactively leveraging strategic communications to drive tangible business...
As the AI age threatens to reshape the workplace into a less collaborative, more isolated environment, many younger employees foresee a bleak, lonely worklife in their future, with only their generative AI programs to share their days—and learn from. The tech is...
Public relations campaigns have changed profoundly over the years. Today, nearly every successful company is working within technological platforms including social media, to do targeted online marketing. The strategies have paid off—conversions and sales associated...
When artificial intelligence pioneer Geoffrey Hinton gave up his CEO position at Google earlier this year on his mission to sound the alarm about the dangers of the AI he helped create, he wasn’t necessarily referring to the tech itself, but rather the risks of...
The PR industry is constantly evolving. As we step into a technologically dominated marketing sector, what we once defined as public relations is undergoing some serious renovation. From campaigning in the metaverse to the introduction of hybrid strategies, digital PR...