TikTok got banned in the U.S.—almost. After being shut down for about 12 hours, this social media platform finally came back online after President-elect Donald Trump restored it. The president vowed to save the app moving forward. There's no denying the potential...
There’s no denying the role of social media in shaping modern public relations and brand awareness. However, some companies tend to commit social media mistakes inevitably. Think of publishing culturally insensitive articles, posting offensive comments, or sharing...
Traditionally, PR has relied on centralized platforms to deliver messages, control narratives, and reach broad audiences. However, algorithms are constantly changing, platforms are mishandling data, and social media users are becoming more concerned about how...
From being a platform originally for short-form entertainment, TikTok has become a marketing giant for businesses. With billions of active users, this technology company ensures the highest reach and engagement potential. Here is a guide into how businesses can use...
In the world of modern marketing, influencer marketing has evolved into one of the most compelling and effective strategies for building brand recognition, trust, and loyalty. The rise of social media platforms like Instagram, YouTube, and TikTok has empowered...
You know all about influencer marketing and how popular social media figures can help distribute your messages to audiences in the tens or hundreds of millions. But it’s not only influencers with super large audiences who can help in your PR and communications....
In recent years, influencer marketing has become one of the most impactful ways for brands to reach their target audience, build credibility, and boost sales. While large companies have the resources to collaborate with high-profile influencers, small brands often...
With such a large number of active users, social media is a powerful tool to interact with people from different parts of the globe. Having an account and posting occasionally isn't enough. Rather, you (as a brand) always need to improve your social media strategy to...
Influencer marketing has become one of the go-to strategies for businesses to enhance their campaign performance. 51% say that influencer marketing helps them get better clients for their business. With the increase in influencer marketing, brands have also started to...
TikTok has revolutionized social media with its unique mix of short-form videos, trending sounds, and viral challenges. With over a billion users, it’s an ideal platform for brands and creators to reach massive audiences, even with limited resources. If you’re looking...
Artificial Intelligence and automation are transforming every industry, and influencer marketing is no exception. Influencer marketing agencies, traditionally known for their hands-on approach to selecting influencers, managing campaigns, and tracking results, are now...
The role of social media in public relations has changed the way PR professionals interact with audiences, manage reputations, and form connections in the digital age. Those days are long gone when the only ways to communicate were through media events and press...