Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media—Internet, television and magazines—at high rates, according to the summer installation of J.D. Power’s 2015 U.S. Automotive Media and Marketing Report, which provides an...
Even people involved in emergency response who aren’t necessarily responsible for communicating with public audiences still need to be concerned with it. That’s because communication, including media relations, is central to any crisis. That’s the message from Thomas...
Spoiler Alert! On this week’s episode of Amazing Race Canada, contestants flew from Buenos Aires, Argentina back home to Canada, landing at Halifax Stanfield International Airport. The show saw a 5.0 per cent decrease in social media activity compared to last week’s...
As more and more organizations look to reap meaningful results from social media—and tap its full word-of-mouth potential—understanding what drives people to share socially is vital to success. Social media is, well, social. And while it can be an amazing tool to...
When the going gets tough, many of us tend to either say too much, or nothing at all. Turns out, neither of those tactics work in business. When disaster strikes, staying quiet is a close second to the devastating effects of foot-in-mouth. In recent years we’ve seen...
PR pros have certainly embraced social media as a tool for communicating directly with clients’ (and their own) audiences over the years, and social has slowly but surely become a reliable way for PR to perform media outreach and even pitch stories to journalists. If...
McDonald’s isn’t doing so well. The fast-food colossus has been acutely suffering for two years, having posted slumping numbers for six consecutive quarters. The giant is ailing. It’s sick. It’s casting around wildly for ways to stop the bleeding. And it thinks it may...
Facebook is a phenomenon that started on the campuses of elite universities. As it grew, from dorm to dorm, city to city, and eventually country to country, an evolution took place. The social media platform was no longer a trend but an accepted tool for...
Every summer is chock full of blockbuster movies, and perhaps the best one this year is flying a bit under a public radar dominated by action hits like Jurassic World and Ant-Man. But since its release last month, the comedy SPY has been cleaning up on Twitter based...
Social media has quickly emerged as a powerful platform for journalists gathering news, but traditional media continues to reign supreme as the most trusted news source, according to a new Ogilvy PR survey of over 115 reporters, editors and producers. The study...
Last week’s premiere for season 3 of the Amazing Race Canada was extremely successful, after being up 11.5 per cent in social engagement compared to last year’s premiere. But Episode 2, unfortunately is a different story: engagement for the No. 2 installment this...
When you’re first starting your content marketing efforts, finding a topic that resonates with your audience might be tough, and the wrong topic, coupled with weak or misplaced reach, almost always makes for low engagement. Luckily, if you use social media...