In the endless search for social media mastery, Twitter holds a hallowed place among platforms. But it has probably become clear to you and your social media team that many users in the Twitterverse aren’t actually users at all. At least, not human users. Indeed, a...
As a communications professional, having an effective engagement strategy means going beyond simply building relationships with key journalists. Although you still want to grab the attention of these individuals – because journalists continue to be some of the most...
With the holidays fast approaching, both parents and children alike are in prime toy buying (and toy daydreaming) mode. So what better time to release our annual Twitter top trending toys tracker? As in previous years, we've tracked mentions of all items on this...
Video games have come a long way since the days of Bonk’s Adventure and Lode Runner, but sometimes they still manage to disappoint. Unfortunately, No Man’s Sky from developer Hello Games has been one such game. After a seriously impressive teaser and a tonne of hype,...
The first part of any successful content amplification strategy is creating content that is easily amplified. This may sound elementary, but it’s not exactly easy, either. Throwing dry spaghetti at the wall hoping that it sticks just won’t work; the content has to...
While SEO should be a critical part of every PR specialist’s communication and marketing strategy, it’s often treated as an afterthought or seen as something too complicated to understand. But it’s important for PR teams to make SEO a priority. We have some tips to...
Influencer marketing, while a pivotal extension of many brands’ strategies, has become a controversial topic over recent months with outlets like Digiday and Gawker suggesting the tactic lacks true staying power. Time will tell, but this fact remains: consumers from...
Having cut their TV teeth on Big Brother Canada, Jillian and Emmett are the famous ones in this year’s version of Amazing Race Canada. Season 4’s version of Hal and Joanne, if you will. Like Hal and Joanne ━ who were eliminated in Episode 5 of Season 1 ━ Jillian and...
Image source: The Toronto Star It was the anthem heard ‘round the world--or, at least, crystal clear north of the border. As has been well-documented by now, a so-called “lone wolf” member of the Canadian singing quartet The Tenors went rogue last night, changing the...
In early April, Bloomberg reported that Snapchat users viewed as many as 10 billion videos each day, up from 8 billion in February. Snapchat isn’t “the next big thing” in social media because it already is the big thing. According to The Motley Fool, roughly one in...
*** Major Spoiler Alert for Game of Thrones *** Well that’s a wrap of Game of Thrones Season 6! Winter is here, more houses and families are gone, body count was off the charts and more backstory about Jon Snow’s parentage is finally revealed. Now to wait a long 9...
*** Major Spoiler Alert for Game of Thrones *** Season six of Game of Thrones is winding down, and in classic GoT style, episode nine was massive. So, if you still haven’t gotten off your throne to watch it, I recommend you do, because here come the spoilers. In...