In today's digital age, a company's reputation lives or dies on social media—influential information, whether true or false, spreads like wildfire. Imagine you’ve established your reputation, only to have it tarnished by negative press, social media backlash, or a...
World Cup Media Coverage Breakdown: Week 3
England vs. France, Messi, and Palestine are at the center of this week’s buzz on Twitter Last week we looked at the top three FIFA players earning the most attention on Twitter. This week, the Media Insights Group (MIG) at Agility decided to delve into the larger...
Agility and the Canadian Medical Association make measurement awards shortlist: Q&A with Jeremy Parkin from Agility’s Media Insights Group
Agility’s media intelligence work with client, the Canadian Medical Association (CMA), was recently shortlisted for the AMEC Awards 2022 in its category, Most effective planning, research and evaluation in the public and not-for-profit sectors. The Media Insights...
What’s the PR Buzz in Entertainment: Summer Reading List
If you’re anything like the writer of this blog (hello!), your summer reading list is probably a mile high and only growing longer as new books with tantalizing covers and mouth-watering premises are released each month.  Since most of us don’t have access to a time...
Memorial Day weekend media coverage: Are things looking up for travel and tourism in the U.S. despite record price increases?
It’s been a long two years for the travel and tourism industry. In 2019, the travel and tourism sector contributed 10.3% to global GDP. In 2020, it was 5.3%. While that increased to 6.1% in 2021, international travel was still 72% below 2019 levels according to the...
Media monitoring: Is self-serve or premium media monitoring right for you?
Whether you’re an agency, not-for-profit, or international corporation, media monitoring will benefit you and your communications. While there are free tools you can cobble together to do some basic monitoring, this is an area we recommend putting some budget behind....
Alternative angles and doublespeak: How the Russia-Ukraine war is being talked about in Russian vs. Western media
The Russia-Ukraine war is the dominant news story globally, and there is a general understanding that the war is being covered differently in Western media compared to Russian media. The Media Insights Group at Agility PR Solutions prepared this special report to...
Oscars Buzz: The Media Insights Group at Agility PR Solutions Predicts this Year’s Academy Award Winners
Grab your tuxedoes, ready your red carpet gown, and prepare your speech, the 94th Academy Awards are airing Sunday, March 27!  Our Media Insights Group wanted to make some educated predictions about who would win the coveted golden statues by analyzing which nominees...
Pulling it all together: How Agility helps its pharmaceutical client share communications success in a single dashboard
Agility PR Solutions’ client is a multibillion-dollar global pharmaceutical brand with a goal to produce reliable and innovative products. Since 2014, Agility has supported the North American branch of this company by providing personalized media intelligence services...