PR News Archive
Harnessing the power of webinars to attract and nurture leads
In today’s fast-paced digital landscape, businesses are constantly searching for innovative ways to connect with their target audience and stand out in the competitive market. Among the many tools available, webinars have emerged as a powerful strategy for attracting,...
What it costs to hire a PHP developer for custom web development
The demand for PHP has increased among modern businesses, who want to build dynamic and user-friendly web solutions. They look to hire PHP developers who help them in building a new website, e-commerce platform, custom web application, and maintaining the existing...
In an era of distrust, your executives are your brand’s most powerful asset—here’s how to tap their creative voices
Public trust in institutions is at a historic low—only 28% of people express confidence in them, according to a recent Gallup poll. Brands can no longer rely on corporate messaging alone to influence audiences or drive action. They need real people. Amid growing...
Green, real, and resilient: Communicating climate value in complex times
In the U.S., recent governmental shifts away from investment and support have thrown climate and sustainability tech companies into a moment of great uncertainty. In light of these radical shifts, is it now necessary to amend or change messaging to downplay...
The role of AI and chatbots in streamlining lead capture
In today’s fast-paced digital landscape, capturing leads effectively is crucial for business growth. Traditional methods of lead capture, such as forms and cold calls, are becoming increasingly less efficient, often leading to missed opportunities and delayed...
The evolution of digital public relations in 2025
In 2025, digital public relations is no longer just about pitching to journalists or managing press releases—it's a dynamic, data-driven field that leverages emerging technology, personalized content, and strategic storytelling to build and sustain brand reputations...
When crisis strikes: The art of responsible cybersecurity communications
The rise in high-profile cyber incidents, such as those recently involving Marks & Spencer and Adidas, has revealed much regarding best practice concerning transparency and speed-to-action. However, such breaches have also brought forward a key learning for the...
9 ways developers can use AI to market their side projects or SaaS tools
Many developers know how to build great products. But when it comes to marketing, things can get tricky. The good news? AI tools can now help you reach more people, create better content, and market smarter without needing a full-time marketing team. Automate Social...
6 tips for creating interactive quizzes to boost brand visibility: A complete guide
Are you struggling to make your brand stand out in a crowded digital space? Tired of low engagement, short attention spans, and content that gets ignored? You’re not alone. With endless ads and posts competing for attention, it is more complicated than ever. That’s...
New PRGN research reveals what today’s brands must do to stay credible and connected
Clearly this has been a challenging start to 2025 for the majority of public relations firms around the world. However, based on a recent global survey conducted by the Public Relations Global Network (PRGN) firms and their clients must not lose sight of another...
6 reasons why your business is not gaining social media followers
Millions of businesses are posting on social media everyday to build their brand reputation—and still failing to grow their follower count. The platforms are crowded, the algorithms are picky, and audiences are quicker than ever to scroll past content that doesn’t...
Trade show PR: Turning swag strategy into post-event storytelling and stakeholder engagement
Our marketing and sales toolkits would be incomplete without trade shows. We love them for gathering leads, but these high-traffic events are an opportunity for much more than that. Trade shows are dynamic platforms for brand storytelling, stakeholder engagement,...