PR News Archive
Video shopping offers consumers guided brand journeys—here’s a closer look
There’s no shortage of different ways to shop online these days—you can go to Amazon or other e-tailers and search for products, or go to your favorite brand’s website directly to browse or buy, you can follow influencers on social media, or combine some of these...
Elevating customer service with AI: The PR impact
In today's fast-paced digital age, the marriage of PR and AI is revolutionizing customer service. The seamless integration of AI integration solutions into customer service operations is more than just a technological advancement; it's a strategic move that can...
On the heels of revolutionary tech advancements in 2023, what’s next? Here are 10 strategic tech trends coming your way in 2024
2023 has been a milestone year for business technology, with the arrival of generative AI reshaping operations and productivity levels for companies of all shapes and sizes worldwide. It’s almost exhausting to think about what awaits us in the coming year, but as AI...
10 ways community advocacy can boost your brand reputation
In the dynamic world of business, community advocacy has emerged as a powerful tool for enhancing brand reputation. This approach, which involves actively promoting the interests of the community in which a business operates, can significantly bolster a brand's image,...
Brands and retailers are re-embracing the immersive experience
When interest in the metaverse faded as AI marched to the top of priority lists in the new year, some thought that brand and retail marketers were abandoning previous plans to incorporate immersion as a next-gen tech tool, but not surprisingly it was just a slight...
Palestinian terrorist misreporting provides a key PR lesson: Don’t rely on just one source
The reporting errors regarding the Palestinian terrorist attack on an Israeli musical festival and kibbutzim should have provided important lessons for PR practitioners, especially when doing research for a program or speech: Never rely on one single source. The...
Holiday-shopping update: New research looks at how consumers are shopping, spending and saving so far in 2023
Brands and retailers are hoping for big holiday-shopping dollars in 2023, after recession fears and inflation realities curbed spending for many throughout the year. New research from digital experience software firm Sitecore finds that the spenders are out there, but...
PR strategies for global businesses entering a foreign market
Expanding into international markets demands a company's keen attention to global public relations endeavors. Given the diverse cultural, economic, and political landscapes across target markets, a well-crafted and thorough public relations strategy is essential. The...
6 ways to use data-driven analytics and insights to optimize PR campaigns
In today's digital age, organizations have access to vast amounts of data generated from various sources, including social media platforms, online news outlets, and customer feedback channels. By effectively utilizing this data, PR pros can make informed decisions,...
Brand trust, purchase intent and AI: Privacy takes precedence as consumers say they will reward ethical data use in the age of AI
Even before AI gobbled up business leaders’ priority lists, data security and privacy were pressing problems for many brands and companies, and the wunderkind new tech has only made privacy shortfalls more dangerous—and consumers are paying attention. A new national...
Reputation management challenges for rehab centers: Cultivating a positive image
Maintaining a positive image is crucial in an era where information travels at the speed of a click. So, let’s delve into the intricate world of online reputation management for rehab centers, unveiling strategies and insights to cultivate a strong and trusted online...
Gen Z and Millennial American Latinos feel negatively represented in mainstream media
As much as multicultural marketing seems like a no-brainer in 2023, many brands and businesses are either doing it wrong or aren’t incorporating it into their strategy at all—and the number of opportunities they are missing is incalculable. This mis-perspective is...