PR News Archive
Achieving Frictionless AI: New research uncovers real opportunities to improve efficiency, scale, and success of enterprise AI and data projects
As we know, the latest and greatest functions of AI for business arrived with a bang around Christmas time last year, and no one is surprised about the many bumps in the road that brands and businesses have encountered when incorporating the relatively new tech. But...
4 reasons why buyer personas are important for inbound marketing—and 4 ways to create them
Do you want to skyrocket your business? If so, inbound marketing is the way to go. Say goodbye to traditional outreach methods and welcome a new era where customers seek your business organically. Imagine creating irresistible campaigns that differentiate your brand...
10 tips for PR pros and marketers for writing powerful survey press releases
The customer voice has always been important, but with the growing influence of online reviews as a trusted resource for buyers, it matters more today than ever before. Surveys are a proven and cost-effective method of generating publicity based on that voice, yet...
How to keep zombie sentences from infecting your writing
I’ve previously warned of the dangers of writing with vampire words—those useless words and phrases that latch on to sentences and bleed them dry of meaning and vitality; bloodsuckers like “focus” and “prioritize” and “process.” In sticking with the horror theme, this...
3 of the best ways to improve the PR of your business
In today's competitive business landscape, effective public relations plays a crucial role in building and maintaining a positive brand image. With the rapid evolution of technology and communication channels, businesses need to adopt interesting and innovative PR...
Rise of the Gen Z consumer: They are career-driven, credit-averse, supportive of cause-driven brands—and tempted by immersive retail
When it comes to brand loyalty, Gen Z is by far the toughest generation to win over. More complex and aware than previous age groups, these consumers cater to very specific criteria when choosing with whom to spend. New research from retail marketplace analysis firm...
How bad customer communication management threatens your wider business
Companies the world over are getting increasingly more focused on providing exceptional digital customer experiences. This becomes even more crucial in the PR sector, where maintaining top-notch external relations and a spotless brand reputation is key. And while...
Lost in translation: Strategies for effective PR and marketing in multilingual markets
In today's globalized world, companies must often communicate with audiences that speak different languages and belong to diverse cultures. The necessity for effective multilingual marketing and public relations strategies is more critical than ever. Cultural...
Consumers are aware of AI’s dark side, but overestimate their ability to detect deepfakes—which puts the responsibility on brands
Like most other powerful tech tools, generative AI has a dark side—and if in the wrong hands, potentially darker than we’ve yet seen. To examine this vulnerability, the new 2023 Online Identity Study from risk assessment and compliance solutions firm Jumio takes a...
The PGA Tour’s merger with Saudi Arabia’s LIV Tour is only the latest example of “sportswashing”: Here are lessons for PR
When I was a youngster, I believed the sports world’s hype that sports is all ice cream and cake and that the moguls of the business and their employees, the athletes, should be considered on a par with George Washington, Thomas Jefferson and the other Founding...
The role of PR in sales: Leveraging public relations for bottom-line success
Public relations' role in sales is crucial, serving as a powerful tool for businesses to leverage in their pursuit of success. With its strategic communication and relationship-building expertise, PR plays a vital role in shaping brand perception, fostering customer...
Business success unveiled: Navigating the intricacies of PR
In today's increasingly interconnected world, public relations plays an invaluable role in shaping a business's public image. An effective PR strategy can make a company stronger—but how does PR work, and why is it so important for business? Buckle up, because you are...