PR News Archive
A definitive guide to writing a product launch press release, with benefits and examples
Congratulations! You’ve developed a great new product. Up next is the exciting but nerve-wracking process of introducing your product to the world. The process will determine your product’s success in the market, which is why you’ll need a great product launch press...
From engagement to lead gen, here are 6 ways to improve collaboration with unified communications
Business collaboration and communication are being drastically improved thanks to unified communications (UC). Whereas companies previously had to use various communication tools, frequently resulting in confusion, inefficiency, and higher costs, today's businesses...
How today’s growing brand imposter risks pose dangers to consumers—and can fatally destroy brand reputations
The frequency and impact of the growing problem of brand impersonation is putting consumers at increased risk of privacy and personal data issues—and wreaking havoc on the brands affected. New research from consumer protection firm YouMail Protective Services reveals...
5 PR strategies to use for your new business
Public relations strategies are key to sustaining a healthy business and keeping a solid relationship with your clients. PR strategies are the methods businesses use to communicate with the public to improve their reputation and spread information about their company....
IPR looks back at 2022, and compiles the top PR insights of the year
Transformation in the workplace presented challenges for leaders in 2022, as many industries saw increases in employee burnout and shifting employee priorities. The industry was still going through an adjustment period in 2022 following the aftermath of the pandemic....
9 strategies supporting the importance of public relations in 2023
From day one, a business owner must work on establishing their brand as an industry leader, and public relations may be a topic thought about infrequently. However, it should be considered in your day-to-day business operations to optimize your growth and success....
Risk management challenges: New research finds sizeable gap between C-suite and senior managers on threat of business inefficiencies
Managing risk in corporate America is challenging enough, but much harder when top business leaders at the company can’t get on the same page. New research from global commerce platform WEX and Ipsos uncovers a significant disconnect on the risks facing businesses...
10 tips and strategies for building a successful PR campaign
Businesses use public relations campaigns to raise brand awareness, foster public trust, and enhance reputation. And the critical aspect when growing an organization is to spread the news about product launches, store openings, or any significant announcements....
Using PR to promote NFTs: Best practices and approaches
As the world of digital assets continues to evolve, non-fungible tokens (NFTs) have emerged as a hot topic in recent years. In fact, the NFT market is set to grow from 3 billion in 2022 and reach 13.6 billion in 2027, as indicated in a report by Markets and Markets....
5 important PR tips for small businesses
Every business needs to consider PR, especially small businesses, carefully. Small businesses need to be intellgent in their PR efforts to get noticed by their target market, develop a positive image for the brand and attract customers. This is not easy, though,...
Decision distress: Drowning in data, business leaders are struggling to steer companies in the right direction
Data-driven approaches have helped marketers and communicators significantly with informing and targeting their campaign efforts, but in the greater business world, much of the data leaders are receiving is just adding confusion to their decision-making prowess–and...
5 tips on leadership and crisis management for business owners
Leadership and crisis management are crucial skills for business owners to possess - they can make or break the success of an organization during challenging and tough times. When unpredictable events occur, it’s essential to be as prepared as possible and equipped...