PR News Archive
Score a goal by leveraging soccer fans for marketing and brand engagement
The fall is ripe with marketing opportunities: holiday shopping, MLB playoffs, NFL season kicking off and NBA and NHL seasons underway. But this fall, a big opportunity is falling into marketers’ laps—the highly anticipated FIFA Men’s World Cup. This 64-game soccer...
As holiday staffing issues mount, retailers grapple with how to manage customer expectations
The holiday season is a complex time of year for retailers in any economy—but in 2022, record-high inflation, blowback from global supply chain disruptions, and an intensely competitive labor market threaten to take the “happy” out of holidays before the season even...
As communicators prioritize stakeholder experience, in-house creative teams are restructuring
As the comms field continues to embrace the stakeholder, employee and customer experience as a top priority, in-house creative and brand teams are restructuring to engage this strategic shift as marketing leaders move towards evolving in-house creative teams into...
How a CSR report helps determine the effectiveness of your campaign
Corporate social responsibility (CSR) is a major concern for small and large businesses alike. Many consumers expect businesses to strive for sustainable business practices such as reducing carbon emissions and promoting diversity and inclusion, and value these...
Engaging Gen Z in the metaverse—how it will impact their future
New survey research from young consumer authority Cassandra unveils emerging attitudes and knowledge about the metaverse and new technologies, and their potential impact. As new technologies emerge, 61 percent of Gen Z agree that the development of immersive...
Sustainability no longer just an ethical choice—it’s now a business opportunity
New Forrester research finds that governments, investors, consumers, and companies worldwide are stepping up to invest in and embrace more sustainable solutions to combat climate change. The research and advisory firm estimates that the US and the EU alone are...
Despite stakeholder demand, few brands show ‘corporate character’ by speaking out on societal issues
When it comes to taking a stand on societal issues, consumers and stakeholders have made clear that your brand or business’s values are important—but only to the extent that your actions back up your words. And that level of action—identified as “corporate character”...
5 Halloween-themed email examples to get inspired
Halloween is around the corner, and most brands need inspiration for their upcoming email campaigns. During this spooky period, there are many tactics that you can follow to upgrade your email marketing efforts and increase your revenue. The following chart portrays...
State of B2B marketing budgets in 2022: Study uncovers need for precision in marketing
New research from B2B precision demand marketing firm Integrate reveals insights on how marketers are responding to economic headwinds, revealing that that nearly 60 percent of B2B marketers report current budgets being cut or staying flat—and two-thirds of marketers...
Nielsen: Media and marketing are missing the mark in connecting with Black consumers
Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021. New research from Nielsen...
How you can become a leader at any level in your organization: 4 vital traits to develop
Just about anyone can be placed in a leadership role, but position alone doesn’t turn a person into a leader. At the same time, anyone can be a successful leader if they fine-tune their traits and leadership skills. While the journey to become a great leader is long,...
Apps & social platforms not clicking in brand intimacy—which brands lead?
You’d think that social platforms and apps would be among the highest brand groups in making emotional connections with consumers since they are so engaging and personal, but the category overall performed rather poorly, ranking 15th among the 20 industries in the...