PR News Archive
How to use presentation tools for marketing insights in 2022
Did you know that most people do not pay attention to PowerPoint presentations for more than 10 minutes? Despite being the oldest presentation maker, most people continue to use Microsoft PowerPoint for their presentations. Unless you are a PowerPoint maverick, you...
New research reveals what employers must deliver to keep their people
A recent study from global employee engagement company Reward Gateway reveals the expectations of employees and goals of HR leaders as they adapt to a post-pandemic world and face record-high inflation rates. The survey highlights that employees want support beyond a...
Tips for connecting with Pinterest users
Pinterest is not just about food and wedding content—it is becoming an extremely popular platform for creative ideas and bits of vital information. A majority of Pinterest users make a purchase after finding a business on Pinterest. The interface of Pinterest is...
Becoming a future-ready business: Risk factors to business success in a post-pandemic world
A new benchmark report from Cognizant based on a survey of business leaders across eight industries and 10 countries aims to understand the state of the modern business and how leaders are preparing for long-term success in a post-pandemic world. The research...
7 benefits of social media for business
Social media is a tool for business. It is a way to stay connected with your audience, and it can be used to increase brand awareness and drive sales. Social media is also a great way to create and share content that helps you build relationships with your audience....
86% of marketing and IT leaders want to improve website agility, but collaboration lags
New research from SaaS-based website operations (WebOps) platform Pantheon explores the relationship between marketing and IT leaders as they develop, manage, update and evolve their most important digital asset—their website. The survey, conducted in partnership with...
Effective technology PR strategies you need to know
You can make your company stand out by having great public relation strategies in place. When utilized correctly, PR is a great tool in the tech industry. The idea is to maintain the great reputation you have built. When used creatively, PR strategies can be used to...
Comms dilemma: Consumers want personalization, but don’t trust brands with their data
New data from customer engagement platform Twilio affirms a digital marketing challenge that is increasingly confounding comms pros—customers expect personalization during every brand interaction, but they don’t trust brands to keep their personal data secure and to...
How HR employee management software can improve your PR results
The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a...
5 tips for PR to better incorporate technology
Technology has drastically changed the public relations field over the last several years. The rise of social media has given PR professionals new tools to reach and engage with their audiences. At the same time, new technologies have made it easier for journalists...
ESG in crisis: New report finds U.S. business leaders do not view climate issues as top threats
It’s becoming increasingly apparent that a warming planet and extreme weather events are having a direct impact on nearly every economic sector worldwide—yet corporate leaders believe sustainability and climate change are low on the list of the biggest crises they...
The legitimacy of owned media—and how PR execs should react
Elon Musk’s recent move to buy Twitter for $44 billion has been one of the biggest stories of the year. Despite the seemingly unending drama, the proposed deal has huge implications for the social media world. On its own, the foundering Twitter transaction may not...