PR News Archive
How to use online analytics in marketing to increase customer engagement and interest
Do you want to increase customer engagement, sales, and brand loyalty? Everyone knows that the modern marketing landscape is constantly evolving, and the opportunities for growth are enormous. Using online analytics can be an invaluable tool for any marketer to...
Luxury consumers prefer in-store shopping—but demand superior retail experiences
Despite our increasingly digital world, where most brands are largely investing in digital methods to engage customers, it’s clear that physical stores still play a pivotal role in the customer journey for luxury shoppers, according to new Business of Fashion (BoF)...
The secret to powerful healthcare PR: It’s all about the patient story
It’s no secret that the pandemic changed the game for public relations across every vertical—but none was more affected than healthcare PR. More than nearly any other industry, the healthcare media landscape has been severely impacted by the last few years, with...
Sustainability remains a strong consumer concern—they just don’t trust brands’ eco-claims
Consumers worldwide are fully on board with supporting brands and businesses that incorporate sustainable practices into their product manufacturing, distribution and business operations—new research from supply chain transformations and omnichannel commerce...
5 powerful ways AI can boost your content marketing strategy
In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. The report will focus on critical areas such as AI-assisted content idea generation and optimization, personalization and user experience enhancement,...
How to use marketing to promote your business’s global expansion
Marketing is clearly a key component that directly affects the overall success of a company, and can substantially improve performance, increase revenue, and broaden exposure across multiple areas of business. Whether big or small, marketing campaigns determine the...
Customer engagement investment is paying off: 8 in 10 companies that invested hit financial goals
The customer-journey nurturing that brands are mandated to do in this age of CX has set many brands back on their heels, and if then result has been poor CX, a lot of them have paid the price in today’s fickle marketplace. But new research from customer engagement...
Creating a client-dazzling PR report—3 elements you must include
PR reports are one of your most vital tools in developing a good relationship with your clients. They give you an opportunity to show what you’ve been up to and the results of all your hard work. With metrics that can be hard to quantify, creating PR reports that...
Business travel begins to take off, but expect further delays for a full recovery
Even though leisure travel appears to have largely recovered from the pandemic’s damage, corporate travel has been slower to return—and now that businesses have figured out alternatives, will it ever fully recover? Is there still a need? New Deloitte research points...
Consumer conversations and social influence for brand success
The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers. In the current digital age and managing through a downturn, marketers and business leaders face new challenges due to the constantly...
CX now top priority—and companies’ #1 challenge—as it becomes unmistakably linked with brand loyalty
In case there was any doubt, CX has risen to the top of consumers’ priority list in today’s marketplace—and it has also become brands’ and businesses’ most elusive strategic goal. New research from experience orchestration firm Genesys confirms that the #1 challenge...
6 tips for using personalization to make prospects feel connected to your business
Marketing personalization changes everything—from the offers you present to the way you communicate with your prospects, personalization is a complete mental reframe. And in 2023 and beyond, personalization is key to establishing a strong brand identity. With a...