PR News Archive
Will AI ultimately replace content writers? Nearly 7 in 10 content marketers believe it will over the next five years
The generative AI revolution spurred by ChatGPT looks to be the most disruptive marketing technology to arrive since the iPhone. And as both marketers and communications executives trial AI writing platforms and AI art creation tools, new research from content...
6 reasons to create long-form content—and how to do it right
In order for your content marketing strategy to achieve all the goals you set for it, you need to ensure that it’s populated with various types of content. Long-form content is one of them, and it’s definitely important. Here are six compelling reasons to invest time...
10 ways PR can make a great impression on job candidates–before they even apply
Whether you have a fully staffed public relations team or a small marketing department, PR will always be an important element in recruitment. But that leaves one question: how exactly can you utilize PR to impress potential candidates from the word go? Let’s take a...
The price of reputation: Top cable news networks sever ties with popular anchors as PR controversies swirl
The world of cable news was dealt a one-two punch on Monday when news reports revealed that CNN’s Don Lemon and Fox News’ Tucker Carlson--two of cable news’ most high-profile anchors, and the latter of whom is the top-ranked prime-time news anchor in the...
PR crisis management for eCommerce businesses: Tips and strategies
You’ve worked hard to establish a trustworthy identity for your eCommerce brand and lead it to the success that it is today. So, what happens when a PR crisis strikes, and you suddenly face a disaster threatening to undo everything you’ve worked so hard to build? In a...
5 tips for creating and building a cohesive PR and marketing strategy
A PR and marketing strategy is going to help you get your business noticed. It is going to help you increase sales and boost awareness. A cohesive approach to PR and marketing is essential. To ensure cohesion, you need to build a strategy that works for your business....
8 important tips for boosting job satisfaction at your organization
In the current job market with historically low unemployment rates, it's imperative for organizations to go above and beyond to create a workplace that employees are eager to stay in. While keeping turnover low is always desirable, it's even more crucial in these...
New influencer trends report analyzes today’s market—and uncovers new opportunities in key industries
It can be hard to keep track of shifts in the ever-evolving field of influencer marketing, which creates ongoing challenges for communicators who want to maximize the impact of their campaigns (and manage their budgets accordingly). New research from customer...
How to use online analytics in marketing to increase customer engagement and interest
Do you want to increase customer engagement, sales, and brand loyalty? Everyone knows that the modern marketing landscape is constantly evolving, and the opportunities for growth are enormous. Using online analytics can be an invaluable tool for any marketer to...
Luxury consumers prefer in-store shopping—but demand superior retail experiences
Despite our increasingly digital world, where most brands are largely investing in digital methods to engage customers, it’s clear that physical stores still play a pivotal role in the customer journey for luxury shoppers, according to new Business of Fashion (BoF)...
The secret to powerful healthcare PR: It’s all about the patient story
It’s no secret that the pandemic changed the game for public relations across every vertical—but none was more affected than healthcare PR. More than nearly any other industry, the healthcare media landscape has been severely impacted by the last few years, with...
Sustainability remains a strong consumer concern—they just don’t trust brands’ eco-claims
Consumers worldwide are fully on board with supporting brands and businesses that incorporate sustainable practices into their product manufacturing, distribution and business operations—new research from supply chain transformations and omnichannel commerce...