PR News Archive
How cloud infrastructure is transforming the PR industry: A deep dive into the benefits and challenges
Over the years, cloud technology has revolutionized the way businesses operate by providing a flexible, scalable, and cost-effective solution to their IT needs. The public relations industry, in particular, is one such industry that has been greatly impacted by cloud...
PR lessons learned from the Tucker Carlson firing
For years, I have been writing and telling account execs who reported to me to always do what’s best for themselves, because in the final analysis you’re nothing but an employee number, and the agency will always do what’s best for itself. My saying so wasn’t always...
Has metaverse excitement cooled off for brands? In the short term, maybe, but in the big picture, it remains critical
Earlier this year, the metaverse was all that—brands and businesses were urged to start their virtual-world strategies ASAP or prepare for swift and certain death. Now, just weeks later, the meta-hype seems to have cooled off. But new research from global consulting...
10 engaging ways to collect customer feedback using social media
If you're a business owner, you're naturally concerned about your customers' feelings toward your brand and its offerings. With around 42 percent of the world’s population using social media, platforms like Instagram and Facebook are a great way to collect feedback...
How to create a demand-generation marketing plan that prioritizes customers
Creating awareness about your next big launch, roll-out, or drop is an exciting, albeit stressful time. But when you aim to design a demand-generation marketing plan that focuses on people who have already purchased from you, the work isn’t just easier, it’s more...
5 tips for building customer trust through effective PR
Customers have their pick and choice about which businesses they use. To ensure they return to your business, you must invest in effective PR. If PR is not present or effective, sales and revenue will be lost, both in the short term and in the longer term. Customers...
New B2B marketing research finds data integrity and measurement challenges forcing marketers to “defend the spend”
In the wake of a vastly fluctuating economy, new research from B2B precision demand marketing firm Integrate reveals how marketing budgets, priorities, and sentiments have changed in the past six months—and the new challenges marketers are having in validating their...
A definitive guide to writing a product launch press release, with benefits and examples
Congratulations! You’ve developed a great new product. Up next is the exciting but nerve-wracking process of introducing your product to the world. The process will determine your product’s success in the market, which is why you’ll need a great product launch press...
From engagement to lead gen, here are 6 ways to improve collaboration with unified communications
Business collaboration and communication are being drastically improved thanks to unified communications (UC). Whereas companies previously had to use various communication tools, frequently resulting in confusion, inefficiency, and higher costs, today's businesses...
How today’s growing brand imposter risks pose dangers to consumers—and can fatally destroy brand reputations
The frequency and impact of the growing problem of brand impersonation is putting consumers at increased risk of privacy and personal data issues—and wreaking havoc on the brands affected. New research from consumer protection firm YouMail Protective Services reveals...
5 PR strategies to use for your new business
Public relations strategies are key to sustaining a healthy business and keeping a solid relationship with your clients. PR strategies are the methods businesses use to communicate with the public to improve their reputation and spread information about their company....
IPR looks back at 2022, and compiles the top PR insights of the year
Transformation in the workplace presented challenges for leaders in 2022, as many industries saw increases in employee burnout and shifting employee priorities. The industry was still going through an adjustment period in 2022 following the aftermath of the pandemic....