PR News Archive
The new brand event landscape: Accessible, diverse and sustainable
Six in 10 (59 percent) of more than a thousand event professionals in a new survey believe that accessibility, diversity and sustainability are crucial aspects of the events they choose to attend—a particularly significant statement as it indicates a shift in the...
Is public relations going through an identity crisis?
Public relations has always involved a careful balancing act between the needs of a business and the relationship it has with customers. In the past, the scale was firmly in favor of clients, often requiring businesses to go to extremes to avoid any negative press....
The biggest AI obstacles for businesses are poor data quality and need for human expertise across lifecycle
As powerful new generative AI tools and continuous improvements to automation are rolled out at an increasingly rapid pace—causing some to fear that their human skills will become unnecessary sooner than later—a new research report finds that one of the biggest...
7 clear-cut ways PR pros can increase content visibility
As a PR practitioner, you may have experienced the frustration of creating high-quality content only to find it doesn't reach your target audience. With so much online content, standing out and getting noticed is becoming increasingly difficult. You may feel like your...
6 strong reasons why sustainability is important for your brand’s PR
Sustainability is a rising concern for businesses and consumers, due to climate change, resource depletion, and environmental degradation. Companies are recognizing the importance of integrating sustainability into operations and communication strategies, especially...
The 2023 Creator Economy: A deep dive into the business and culture of these comms allies as the sector grows exponentially
Content creation as an industry—one that marketers and communicators are more frequently turning to—has exploded over the last year, birthing a fully-formed class of businesses and economic infrastructure that supports more than 200 million content creators, curators,...
5 tips to help you hold a successful press event in 2023
As part of your PR strategy, running a successful press event requires you to have the right people attending (including journalists), meet the expectations of your attendees, and make sure your message resonates with them. To succeed, you’ll need to plan your event...
SMBs facing CX challenges as consumers now expect fast resolutions, multiple communications channels
Big brands and enterprises aren't the only ones facing the CX ultimatum—new research from digital transformation-focused cloud communications firm Vonage finds that small- and medium-sized businesses (SMBs) are also under new pressures to deliver on the customer...
7 important PR trends to watch in 2023 and beyond
As the business world becomes more digitalized, the field of public relations is evolving to keep up with the changes. With the rise of social media and the ever-growing importance of data analytics, PR professionals must stay in touch with the latest trends and...
How social data can drive business outcomes and optimize marketing strategies
The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving...
Corporate public relations & its impact on public share prices
As a corporate executive, the power of public relations and its ability to impact share prices is something you must pay close attention to. The messages that go out during earnings announcements or investor meetings can determine whether your organization’s value...
5 key elements of a successful PR campaign
Navigating the complex world of public relations can be a daunting task for any business. As the marketplace becomes increasingly crowded, companies must find ways to differentiate themselves and make a lasting impression on their target audience. That's where a...