Employee marketing has been around in some form or another for a while, but it’s taken a new and interesting turn with the advent of social media. Now, everyone can share company events and promotions easily with 300+ friends online, broadening the reach of the...
All the big brands in the world have one thing in common: They’re easily recognizable— be it through their logos, colors, taglines, or any other branding attributes. And this brand recognition is their greatest strength—it’s what separates them from the crowd, and...
Have you ever felt like your brand is struggling to get noticed, despite having an exceptional product or service? You’re not alone. With every brand, person, and business present online, standing out is dauntingly challenging. The frustration of pouring your heart...
As communicators are well aware, visuals are critical for campaigns and promotions, especially video, and new research from visual communication platform Canva demonstrates how this picturesque approach is equally effective for internal comms. Its new study explores...
Gone are the days when simply meeting customer expectations was enough to secure their loyalty. In today's competitive B2B landscape, where every interaction and touchpoint can make or break a relationship, the key to thriving lies in going above and beyond—in...
A recent Accenture report shows that 64 percent of consumers expect businesses to quickly respond to their changing needs. With customer acquisition costs rising and the cost of switching brands getting lower, prioritizing customer-centricity has never been more...
When fashion trends change (and they usually do), brands struggle. Right now, two behemoths from the last quarter-century are dealing with just that. Shares in Victoria’s Secret are down nearly 50 percent since the beginning of 2023, while Nike’s shares are down more...
In today’s digital-driven era, public relations strategies must evolve to include technological advances that streamline processes and enhance communication efforts. Developing an effective IT strategy is essential for integrating managed IT services into your PR...
Effective public relations is instrumental in shaping a positive brand image, building credibility, and enhancing relationships with stakeholders. Whether you’re a small startup or a seasoned corporation, implementing strategic PR initiatives can elevate your brand...
It’s hard to know who’s worth your while on the internet. Everyone presents themselves in the best light online, so you have to come to a conclusion based on the little information you have. This is what the decision-making process looks like from the perspective of...
In a network with no boundaries, understanding who is on the network and why they are there is critical to maintaining organizational security. That’s why a strong policy is fundamental to successfully deploying zero trust and IAM security infrastructure. Zero trust...
With consumers being bombarded with advertisements and marketing messages at every turn, standing out can feel like an impossible task. The market is saturated with brands all vying for the same fleeting attention. Traditional branding techniques often fail to create...