This is the time of the year that self-proclaimed PR experts write about what they think are the worst blunders made by other practitioners, but never mention ones that they made during 2025. So I'll do so also, but with a twist: It will be limited to what I consider...
Public relations in the technology sector has evolved dramatically over the last few years. In the past, tech PR was largely focused on traditional media relations—getting a tech company’s press release or product announcement in front of journalists at top outlets...
Public relations in 2025 entered its “stop shouting, start proving” era. The biggest shift in PR trends is simple but brutal: audiences no longer trust noise—they trust receipts. For years, PR was about visibility at all costs. More mentions. More headlines. Louder...
Getting messages across on online platforms now relies more on data-driven evidence and feedback, after seeing how effective actions build absolute trust. This doesn’t come only from news stories but also from what happens behind the scenes. Right now, customers don’t...
The home-service market has providers targeting the same neighbourhoods. Prices can act as a pull, but that also trims your margin. Also, it becomes overly competitive, as The Globe and Mail projects this industry will reach USD 1,193.1 billion by 2032. It means even...
In today’s business climate, reputation can no longer be dismissed as intangible or “soft.” Investors, boards, and analysts increasingly demand proof, begging the question: How exactly does reputation translate into financial performance? Reputation: More Than...
Brand differentiation is one of the key methods for achieving sustainable business growth. After all, today's consumers have almost limitless options of products and services from which they can choose. Furthermore, with brands regularly upping their marketing...
In the highly competitive restaurant industry, success isn't just about serving delicious food—it’s about getting the word out effectively. Public relations and marketing play a crucial role in shaping a restaurant's brand identity, attracting customers, and ensuring...
The business world is increasingly interconnected, and partnerships have become a cornerstone of modern marketing strategies. Co-branding and partnership marketing leverage the strengths of two or more entities to amplify brand value, enhance market reach, and deliver...
In today’s media environment, information travels faster than ever. News, social updates, and industry insights flow continuously, creating a cycle where audiences expect immediate access to credible information. For brands, tackling this reputation management...
The concept of brand perception has taken one of the highest priorities among contemporary marketers. With a digital world that is rapidly changing and customers disseminating their opinions to the rest of the world in real time and competition accelerating on a daily...
In today’s diverse and connected world, public relations and marketing are powerful tools for fostering inclusion. Businesses and brands are increasingly recognizing the importance of addressing underrepresented audiences, including people with disabilities, in their...