Your brand’s app has never been more important to your bottom line—not only do consumers use apps to browse and purchase online, they also use it when shopping in stores to compare and find out more about products. So whether you develop your own app or enlist a...
The data industry encompasses a wide range of tasks, works, and specialties related to analyzing large amounts of information. It uses quantitative methods to highlight patterns, predict future events, and choose optimal development strategies. The data industry is...
It’s all too common—a product catches your eye, and you go online to hunt it down. But you go to a retail website and come up empty-handed. Or conversely, multiple pages of search results flood you with options—none of which really meet your needs. New research from...
Creating a strong and consistent brand is no easy feat—it requires the harmonious interplay of advertising, marketing, and PR. These three strategic disciplines, each with their own unique role and function, must work together to create a unified brand message that...
What does it say for a brand to have a flexible and forgiving return policy? Does it say “exploit us by buying, using up and returning?” Does it say “we know this stuff isn’t that good, but we’re hoping you won’t notice?” Not in today’s CX environment: what it...
Getting your press releases noticed by the media is an arduous task. However, email marketing strategies that boost relationship-building, personalization, segmentation, and appropriate follow-up can increase the chances of your message being well-received. Public...
New global research from small-biz sales CRM firm Pipedrive examining sales and revenue trends across businesses shows optimism across both functions in 2023, even though it reveals two seemingly contradictory data points from the same group: despite the majority (63...
In the ever-evolving digital landscape, data has become the lifeblood of successful marketing campaigns. By harnessing the power of analytics, businesses can gain valuable insights into consumer behavior, preferences, and trends. In this blog, we will explore the...
If you own or run a small business, you will already know how difficult it can be to stand out from the crowd and get your voice heard in the endlessly noisy crowds of the business world. While it is always difficult to market a business effectively, no matter how...
If you want to improve your public relations and ensure that you constantly have your customers on your side, you need to start thinking about how digital marketing could bolster your efforts. If you are struggling to make a start on integrating your digital marketing...
Brand awareness is something all businesses strive for. After all, being well-known among your target audience can significantly boost your brand to the next level. But there’s a difference between being famous and infamous. In other words, not all brand awareness...
The pandemic-driven e-commerce surge amplified the role of digital marketing—and consumers have learned a trick or two since as they‘ve re-incorporated physical shopping but with the assistance of online tools like brand apps and social media platforms. As a result,...