When business leaders come to work in the mornings, they are figuratively walking into an office that is eyeball-high in data—so much information that it’s literally impossible to comprehend even a fraction of it, much less analyze it and make good decisions from it....
Consumers and employees want more inclusion of people with disabilities in brand marketing
They will view these companies more favorably, trust them more, and do more business with them. Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture,...
The power of diverse voices in PR and advertising
Diversity in PR and advertising means fostering an inclusive and equitable environment where the power of diverse voices can be fully realized. People from diverse backgrounds bring unique insights, cultural nuances, and lived experiences, which can lead to more...
3 effective strategies for ecommerce SEO every marketer should know
Ecommerce search engine optimization is a vital strategy for attracting more shoppers to your online store. It involves implementing various optimization techniques to improve the ranking of your website in search engine results. With effective SEO for ecommerce, you...
4 ways online casinos can adapt their marketing techniques for global markets
Online gambling is ever-evolving. Casinos that successfully market to and attract customers from different countries will succeed in an ever-competitive industry. Understanding how to modify marketing practices based on cultural, linguistic, and legal considerations...
10 eCommerce marketing ideas to grow your online sales
In the dynamic world of eCommerce, the landscape changes swiftly, introducing new opportunities and challenges for businesses. The competition is stiff and growing your online sales demands creativity, strategic thinking, and an understanding of the best marketing...
5 new insights on benchmarking omnichannel performance for retail marketers
Omnichannel marketing is now a top priority for retail comms pros (or it should be), and new research from fulfillment platform Deposco and content studio studioID takes the pulse of more than 150 retail leaders from online/e-commerce, specialty, department, and...
Apps in focus: App developers sound off on priorities, changing tech—and what your brand’s app must have
Your brand’s app has never been more important to your bottom line—not only do consumers use apps to browse and purchase online, they also use it when shopping in stores to compare and find out more about products. So whether you develop your own app or enlist a...
AI-powered SEO strategies to promote in the data industry
The data industry encompasses a wide range of tasks, works, and specialties related to analyzing large amounts of information. It uses quantitative methods to highlight patterns, predict future events, and choose optimal development strategies. The data industry is...
‘Why’s it so hard to find your product?’ 6 in 10 want better search experiences
It’s all too common—a product catches your eye, and you go online to hunt it down. But you go to a retail website and come up empty-handed. Or conversely, multiple pages of search results flood you with options—none of which really meet your needs. New research from...
How advertising, marketing, and PR work together to build brands
Creating a strong and consistent brand is no easy feat—it requires the harmonious interplay of advertising, marketing, and PR. These three strategic disciplines, each with their own unique role and function, must work together to create a unified brand message that...
Post-purchase CX: Easy returns are the best way for brands to show they care
What does it say for a brand to have a flexible and forgiving return policy? Does it say “exploit us by buying, using up and returning?” Does it say “we know this stuff isn’t that good, but we’re hoping you won’t notice?” Not in today’s CX environment: what it...