The integration of PR and marketing has been underway for some time, basically going back to when brands started setting up websites. But advertising has mostly kept to its own (highly influential) niche within the comms department at arms’ length from PR. However,...
4 digital marketing trends that benefit financial services
When done right, marketing influences customer behavior, resulting in a more efficient way of driving sales. By incorporating various trends in digital marketing, you can help your brand or business generate more sales and interact more effectively with customers....
2 in 3 employees say they’d give up job flexibility for access to more data and other productivity-boosting tools
It’s true that many employees today prefer to work where they want, but mostly they just want to be productive—and they want employers to do a better job of enabling that ability. New research from Slingshot, the digital workplace of work connectivity software firm...
Enhancing brand image through integrated communications
In today's competitive business landscape, establishing a strong brand image is vital for any organization seeking long-term success. The image of a brand goes beyond mere visual identity; it encompasses the perceptions, emotions, and experiences customers associate...
Striving for efficiency: B2B marketers turn to technology, shift internal priorities toward greater alignment and use of third-party data
On the heels of a tough year, B2B leaders across marketing and sales are reevaluating their approaches to better differentiate themselves and cushion their companies from the impact of a still shaky economy, according to new research from B2B-focused sales and...
The challenge of data management is compounded by finance’s digital skills gap
When business leaders come to work in the mornings, they are figuratively walking into an office that is eyeball-high in data—so much information that it’s literally impossible to comprehend even a fraction of it, much less analyze it and make good decisions from it....
Consumers and employees want more inclusion of people with disabilities in brand marketing
They will view these companies more favorably, trust them more, and do more business with them. Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture,...
The power of diverse voices in PR and advertising
Diversity in PR and advertising means fostering an inclusive and equitable environment where the power of diverse voices can be fully realized. People from diverse backgrounds bring unique insights, cultural nuances, and lived experiences, which can lead to more...
3 effective strategies for ecommerce SEO every marketer should know
Ecommerce search engine optimization is a vital strategy for attracting more shoppers to your online store. It involves implementing various optimization techniques to improve the ranking of your website in search engine results. With effective SEO for ecommerce, you...
4 ways online casinos can adapt their marketing techniques for global markets
Online gambling is ever-evolving. Casinos that successfully market to and attract customers from different countries will succeed in an ever-competitive industry. Understanding how to modify marketing practices based on cultural, linguistic, and legal considerations...
10 eCommerce marketing ideas to grow your online sales
In the dynamic world of eCommerce, the landscape changes swiftly, introducing new opportunities and challenges for businesses. The competition is stiff and growing your online sales demands creativity, strategic thinking, and an understanding of the best marketing...
5 new insights on benchmarking omnichannel performance for retail marketers
Omnichannel marketing is now a top priority for retail comms pros (or it should be), and new research from fulfillment platform Deposco and content studio studioID takes the pulse of more than 150 retail leaders from online/e-commerce, specialty, department, and...