Mergers and acquisitions are high-stakes transactions that highly rely on trust between the buy-side and the sell-side. One leaked document can derail months of work. To avoid this, dealmakers are turning to secure virtual data room (VDR) software. In recent years,...
Public relations has always been about storytelling. In the past, compelling narratives relied on strong messaging, brand positioning, and the power of relationships. But in today’s information-saturated environment, words alone are not enough. Journalists,...
I’ve long advised non-political PR practitioners that they should pay close attention to the political scene because there are many lessons that are used by political operatives that can be used on non-political accounts. In this essay, I’ll identify the many...
If you’ve worked in comms long enough, you’ve lived on both sides of the equation: The carefully orchestrated campaign that lands where you intended. And then, the 4:00 a.m. scramble to draft a holding statement before a headline spirals. So, which communication...
In a world shaped as much by narratives as by nations, defense technology firms are no longer operating in the shadows. The tools of warfare—autonomous drones, cybersecurity arsenals, hypersonic missiles, and AI-enabled surveillance—now come with carefully crafted...
Corporate messaging no longer lives in closed circles. A statement meant for investors can find its way onto social platforms in minutes, sparking conversation among customers, employees, and the public at large. That shift has elevated corporate communications from a...
Public relations has always thrived on building trust and shaping narratives, but the landscape has changed dramatically. No longer limited to press releases and media kits, PR now operates in a world where a tweet can go viral in seconds, a meme can influence public...
The future of PR and marketing is borderless. As campaigns grow more data-driven, fast-moving, and tech-enabled, leaders must guide teams that collaborate across continents without losing strategic focus or creative spark. Argentina has quickly positioned itself as a...
In the business-to-business world, many organizations pour their resources into refining sales strategies, enhancing product features, and optimizing service delivery. Yet one powerful lever is often undervalued: B2B PR. Too often dismissed as a consumer-focused...
In today’s fast-paced digital world, the influence of media on financial decisions cannot be overstated. From individual investors to large institutional players, media coverage has become an essential factor in shaping investment decisions. Wealthy individuals, in...
Alright, here's the scoop—work isn't just about emails or meetings anymore. These days, you're flipping between docs, charts, and group chats like you're in some kind of productivity Olympics. If you can't handle visuals, writing, and real-time chats all together,...
In the modern world, marketing and public relations extend far beyond traditional ads and press releases. They’ve become integral not only to selling products but to shaping how people live, decorate, and express themselves within their own homes. Whether you’re a...