Getting investors on board takes more than an idea. It demands visibility, credibility, and positioning in a competitive space. Public relations amplifies your startup’s presence and builds trust. If funding is your goal, PR should be a core part of your approach....
In my years working with procurement processes, I've witnessed firsthand how technology is revolutionizing the industry. What's particularly interesting is how public relations has now become an essential part of the modern procurement tech stack. Through my...
Public relations in the technology sector has evolved dramatically over the last few years. In the past, tech PR was largely focused on traditional media relations—getting a tech company’s press release or product announcement in front of journalists at top outlets...
Not surprisingly, administrative action during the early days of the new Trump presidency captured the business world’s attention, and the steady stream of global coverage reporting these moves dominated the media cycle. The key topic in early February has been the...
Does using the right tools make PR workflows less complex? The answer goes beyond just technology. Effective PR depends on having a solid strategy, including understanding your audience and aligning your messages. While tools can help manage tasks and operations, they...
Healthcare is undergoing a profound transformation. With new technologies, patient-centered care models, and heightened public awareness about health issues, healthcare organizations are facing both unprecedented opportunities and challenges. As the healthcare system...
In today’s increasingly digital world, cybersecurity is no longer a luxury for small businesses—it's a necessity. As cyberattacks become more sophisticated, the question for small businesses is no longer whether they will be targeted, but when. However, with limited...
Digital marketing in 2025 is not just a tool but a necessity for businesses aiming to thrive in a highly competitive landscape. With rapid technological advancements and evolving consumer behaviors, marketers must adapt their strategies to effectively connect with...
Public relations in the casino and gaming industry has long been a cornerstone of branding, communication, and reputation management. As one of the most heavily regulated and scrutinized sectors in the world, the casino industry faces unique challenges when it comes...
As 2025 approaches, the public relations (PR) industry stands at a crossroads of technological innovation, shifting audience expectations, and evolving media landscapes. To thrive, PR professionals need to anticipate emerging trends and adapt their strategies to meet...
In today’s digital-first world, marketing and public relations are indispensable tools for businesses striving to make an impact. For home renovation companies, these strategies are critical to building trust, showcasing craftsmanship, and attracting clients. By...
As 2025 nears, it’s poised to be another year of new challenges, excitement and PR industry growth for those on their toes and prepared to adapt as necessary. Raffetto Herman Strategic Communications is one such agency, with agency practice leads already manning their...