Public relationships managers wear plenty of hats. As the communications leader, this person serves as the primary spokesperson for an organization, establishing relationships with customers and other audiences. This position is about working with others on the...
AI ethics responsibility shifts from tech silos to broader executive champions in the C-suite
When asked which function is primarily accountable for AI ethics in a new survey from IBM’s Institute for Business Value (IBV), 80 percent of respondents pointed to a non-technical executive, such as a CEO, as the primary "champion" for AI ethics, a sharp uptick from...
5 ways to improve your reputation as a property investor
There are some common mistakes that property investors make, and the first step to improving your reputation as a property investor is identifying these mistakes. If you want to improve your reputation as a property investor, then it's important to follow some simple...
Nine in 10 companies are unprepared for CCPA compliance, 95 percent still unprepared for GDPR
New research from next-gen data privacy rights management firm CYTRIO reviews the state of companies’ readiness to comply with the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and the European Union’s General Data Protection Regulation...
PR in time of war: How energy communications became part of the Ukrainian war effort
Since July 2021, international agencies The PR Office, based in London, and KARV Communications, headquartered in New York, have been working hand-in-hand with the Ukrainian Federation of Employees in the Oil & Gas Industry (UFEOGI), offering strategic...
7 steps to transform the PR recruiting process
Public relations is vital in every organization. With good public relations, businesses can create a solid online presence. Also, good PR will help you build effective marketing strategies. And with PR, you can tell your story and sell your business to the public. It...
What companies need to know about the evolving nature of remote working
From short-term COVID response to long-term working reality, remote work isn’t going anywhere. And the pandemic-driven necessity of the past 2 years was only the beginning. Something is happening in the world of work. Perhaps we shouldn’t be surprised; these...
8 things PR teams should know about DevOps
Ask the managers of any company, and they'll tell you the biggest challenge they face is providing a good quality product or service on a consistent basis. Slow software or equipment that isn't working right makes for costly delays. When there's a lack of...
Why multicultural marketing is no longer an afterthought
Inclusive marketing is no longer optional. It is a key driver of business success. The brands that are able to have success in cultivating strong and authentic connections with multicultural audiences will be those who commit the time, research, dollars and learnings...
Communication breakdown? Half of consumers are still unfamiliar with the metaverse
Brands across a spectrum of categories are experimenting with metaverse offerings as retailers look to innovate new e-commerce experiences that rival in-store shopping. But how much real opportunity do these immersive virtual spaces present for brands to grow their...
Hold the phone—consumers prefer brands that connect across voice and messaging
New research from conversational AI firm LivePerson explores evolving consumer preferences around calling and messaging, and how these preferences change in light of specific situations. The firm’s survey found widespread demand for unified, human-feeling customer...
How Chief Strategy Officers adapt to near-term challenges while positioning for long-term success
New research from Deloitte’s strategy practice Monitor Deloitte examines how Chief Strategy Officers plan to seed growth for the year ahead, and delves into the importance of technology strategy and purpose strategy in their day-to-day roles. The firm’s third annual...












