At the end of September, Amazon made an announcement for a brand new product, which is supposed to make the company’s home assistant moveable, by putting it on wheels, called Astro. The company had been rumored that it would be introducing a home assistant robot for a...
In the wake of the COVID-19 pandemic, digitalization took hold of nearly every industry as life went virtual. Many companies had to shift to remote work and virtual conferences essentially overnight. This rapid shift came with a host of challenges for businesses of...
What’s the best path forward for businesses in the post-COVID era? Has risk taking become even riskier in the new economy? These are then questions that today’s decision makers are facing. More than 18 months since the global outbreak of the COVID-19 pandemic, new...
In today’s volatile marketplace notable for heightened consumer distrust and poor brand communication, new research from marketing and business communications firm R.R. Donnelley & Sons Company (RRD) uncovers significant differences between marketer assumptions...
So, you have dreams of a career in public relations, yet you live in one of the most conflicted times of human history. This reality creates a riddle: what is the difference between a missionary and a PR person? A missionary goes to heaven. The PR person just goes to...
Brand communicators have had in hammered into their heads for months now—personalization is the critical differentiator between marketing success and failure with today’s consumers. And comms pros have been trying to hammer the concept into their own strategies as a...
Crowdfunding has emerged as one of the effective ways for entrepreneurs to test a market while gaining the financial support needed to turn their idea into reality. With tens of thousands of campaigns on platforms like Kickstarter, Patreon, and IndieGogo, you may be...
Your public relations team designs the first image that consumers see when they learn about your company. These individuals must be highly creative to attract your customers' attention and draw them to your products. There are many ways to enhance their imagination...
We kept the Bulldog train rolling along in September with a solid mix of high-performing original research posts and insightful guest contributions. The central theme was rebuilding brands, businesses and strategies in a looming post-COVID world, and our posts tackled...
Social media is one of humanity's most powerfully influential creations, and its advent has brought with it a wide range of possibilities and opportunities, especially in terms of the application to business. Social media marketing and other techniques that utilize...
Instagram is the most appropriate platform for both influencer marketing and ecommerce, and interestingly, you can combine both. If you are an ecommerce business, you can work with influencers on Instagram to create strategically-targeted (ad) content for increased...
It can be easy to lose sight of what truly is the cornerstone of business success in today's fast-paced society—building a reciprocal and mutually beneficial business relationship. Unfortunately, for those just starting out in business, it often is not high on their...