Any good business spends a lot of time and money in the pursuit of new customers. For a business to grow, its customer base needs to grow as well. However, you can sometimes make the mistake of forgetting that customer retention should be a robust part of your...
Retailers, consumer goods, and travel companies are shifting from reacting to the COVID crisis to reinventing products and services—illustrating how the pandemic has accelerated demand for innovation, according to new research from professional services firm...
Technology has completely transformed the way that people live their lives and the way that businesses conduct their daily operations. The right piece of technology can have a very positive effect on a business’s output quality. However, that does not mean to say that...
This week, PRSA announced the launch of one of its most ambitious initiatives yet, a new resource-rich forum called Voices4Everyone, designed to help PRSA members and the broader communications profession tackle and address a host of complex societal issues. “The...
No matter the line of work, an increase in sales is a driving point behind most departments. While many people think that public relations simply handles press releases, this division has a strong ability to influence sales. Below are six ways that your PR department...
Communicators have their hands full when it comes to helping companies understand and respond to critical issues that have taken center stage over the last year. A recent 2021 Global Communication Report from the University of Southern California explores “new...
Reputation data and insights firm The RepTrak Company recently released the results of the 2021 Global RepTrak 100, a comprehensive reputation study offering in-depth analysis and ranking of the top 100 companies worldwide by Reputation Score. In 2021, it was a much...
Prior to joining Burson-Marsteller, my first PR job was with a political agency, where I learned on-the-job lessons not taught in communication’s schools about how to deal with the media and approach problems that could change on a daily basis. I have long said that...
I often talk to people who know they need publicity and want professional help to get it, but find and hiring PR agencies to be a confusing and daunting task. That’s understandable. Public relations firms differ in a thousand ways, it seems. For one, they use...
Ah, the customer. The person who represents the endgame of all your marketing and communications work—and what should be the most important component of your brand strategy. You’d think comms pros would prioritize their ability to understand the targets to whom...
Although there may be disagreement about when blogging was born, one thing is clear. Blogging has been reincarnated and the pandemic deserves a lot of credit for it. The best guess is that blogging got its name in the early to mid-1990s. The 7th Annual Survey of...
Are you looking for effective ways to connect your product or service with the customers who need it? Of course you are; otherwise, you wouldn't be in business! Many small business owners rely on tried-and-true marketing techniques, but this is only one piece of the...