Despite a bit of a summer slowdown from the massive traffic we’ve seen so far this year, Bulldog had some high-traffic posts thanks largely to our wonderful contributors, who opined on timely and important issues like the rise of virtual influencers, winning new...
In an era marked by widespread internet access and rapid information exchange, a robust online brand presence has become indispensable. It functions as the digital storefront that attracts potential customers, the platform for establishing industry authority, and the...
NBCUniversal has been touting its coverage of the Paris 2024 Olympic Games for more than a year. But until very recently, readers of sports pages in the United States wouldn’t know that there was an Olympics beginning in Paris on July 26. That’s because despite the...
Every business needs a unique value proposition to carve a unique niche for itself and appeal to its target audience. These days, value propositions are perhaps best demonstrated with the use of a compelling explainer video. But how can you make sure your message is...
Social media is the perfect place to promote your brand and build your presence online. You don’t have to pay hundreds of dollars for a banner and can use in-built features like Instagram Analytics and TikTok Trends. However, if you’re undergoing a rebrand, you may...
Answer this question honestly: Do you know how well you are performing against your main competitors? Gaining this type of insight is fundamental for your business to thrive—particularly if you are a PR or marketing agency with a big focus on customer relationships...
Embedding social media feeds on your business website is a fantastic way to create a more engaging, interactive experience for your visitors. Imagine landing on a website where you can immediately see the latest Instagram posts, Twitter updates, or YouTube videos...
As the curtains fell on another successful Cannes Lions International Festival of Creativity, the global advertising and marketing community left the French Riviera with a wealth of inspiration and insights. While many noteworthy themes and trends were discussed...
Did you know that 68 percent of consumers follow brands on social media? Imagine all those people scrolling through their feeds, looking for brands they can trust and connect with. But if your brand is already out there and hasn't built that trust and authenticity...
The pressure for communicators to deliver results continues to rise. In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is...
In the growing realm of food and beverage, differentiation is the spice that keeps brands from getting lost in the pantry. Consumers today are bombarded with choices. They see everything from household staples to artisanal delights. In such a competitive arena, a...
Globally, business practices differ, and China is no exception. The nation's economy has grown significantly in recent years, and it is now a prominent player in the world market. Therefore, for professionals and companies doing business in China, it is crucial to...