The trends in travel PR are shifting because of globalization, technological change, and changes in consumer behavior regarding how people in a particular region, an airline, a hotel, or any other entity engage with the rest of their respective audiences. In 2025,...
Unveiling your new product to the world only to hear the sound of crickets is every business’s worst nightmare. An engaging and interactive virtual product launch—bolstered by careful planning and effective promotional campaigns—can create the hype and buzz you need. ...
In today's fast digital world, being online is a must. Digital commerce has changed how a company relates to its customers, thus offering growth, ease of access, and personalization in buying that can increase loyalty and sales. Shopify states that global eCommerce...
In recent years, the cybersecurity industry has experienced rapid growth and increased visibility in the public sphere. As cyber threats evolve and the need for robust digital defenses grows, the role of public relations in shaping the narrative around cybersecurity...
Let’s be real: landing your first job in an industry as demanding and competitive as PR can be scary, especially if you’re making the jump to a new career or starting with zero experience. But then, if you do the right things, making a strong impression on your...
Staying connected, and relevant, to your target audiences in today’s fragmented information landscape is no easy feat… and it gets more challenging every day. As the degree of difficulty continues to rise, so does the pressure on the marketing department to perform,...
In the world of franchising, achieving a balance between brand consistency and local relevance is a constant challenge. A franchise system must project a unified identity to customers while allowing individual locations the freedom to adapt to the nuances of their...
If you're operating in a high-growth organization, you’re continuously brainstorming for ways to appeal to new clients. Here are some practical strategies, whether or not you’re just starting out or already running a business. Oh, and here’s an advantageous tip:...
The food industry is an ever-evolving space, driven by a combination of shifting consumer preferences, technological advancements, and innovative marketing strategies. One of the most significant changes in recent years has been the rise of food digital marketing,...
In an era dominated by mobile technology, effective app marketing is more critical than ever. Public relations plays a pivotal role in shaping brand perception and driving user engagement. As we head into 2025, understanding the latest PR trends in app marketing is...
In today’s competitive business landscape, lead generation is more critical than ever. Businesses of all sizes are seeking ways to attract potential customers, nurture relationships, and ultimately convert leads into paying customers. As marketing strategies become...
2024 marked the ten-year anniversary of Communications Week, an event I founded to provide communicators with a space to network, connect, and learn from each other. Back in 2014, our event theme was “media disruption”—a theme that has only grown in prominence over...