As the dust settles on the failure of Silicon Valley Bank (SVB), ground zero might turn out to be a one-two punch of mishandled communications. First, there was a newsletter well read by venture capitalists (VCs) that may have begun an erosion of confidence. Second,...
It seems like not too long ago that I started my journey in public relations as an intern for a digital marketing agency in Orange County. Now, almost three years later, I am an Account Executive at a different agency, in a different location, running my own client...
As brands and businesses worldwide race to achieve their digital transformation goals, new research from the Infosys Knowledge Institute uncovers key obstacles companies are facing: Only 7 percent have the correct combination of culture and operating structure to...
There’s no denying that content marketing is indispensable for generating new leads, boosting brand awareness, and keeping your audience engaged. But the problem is that you can’t simply produce average content and expect it to work. With 600 million blogs worldwide,...
The healthcare industry is becoming increasingly digitized. Telehealth means that folks are able to see doctors from all over the country and improved digital literacy can help patients find the right provider for them. Increased digitization means that social media...
In step with the speed of digital interactions, consumers have developed an equally short fuse when it comes to customer service. A recently released academic survey shows that Americans are exhibiting more customer rage than ever—they’re experiencing more product and...
Good publicity can catapult your company’s online sales, grow its brand recognition, and help develop a large and loyal audience. If your press releases fail to gain press, journalists never cover your industry events, or your articles fail to generate attention, you...
At a time when cost-conscious consumers are faced with more choices than ever in a volatile environment and customer acquisition costs have soared to unsustainable highs, new research from customer engagement platform Braze examines engagement trends over the past...
New shopper insights research from retail marketing collective Acosta Group looks at the state of the natural/organic shopper, providing brands and retailers valuable information to drive growth in store and online. Natural and organic product sales continue to climb,...
It’s no longer just about your products and prices—two-thirds of consumers in a new survey report from customer and employee experience firm Medallia say that negative customer service interactions motivate them to consider switching to a competitor brand—a clear...
Thought leadership is a response to the complex online environment in which trust is the most valuable currency. But what is ‘thought leadership,’ and what use is it for marketers? Marketing has existed for as long as people have competed to sell products or services....
Brands know that creating trust and authenticity drives a loyal following. In an era of information overload, customers are more cautious of marketing campaigns. They rely on trusted consumer reviews to form their opinion. Companies must focus on building trust and...