New research from end-to-end AI-first search and discovery platform Algolia explores the current usage, investment, and value of search, personalization, and hybrid retail strategies—revealing how retailers are investing in search to future-proof their eCommerce...
Despite the fact that billions of dollars are spent globally every year on diversity, equity, and inclusion (DEI) initiatives, new research from business strategy firm Boston Consulting Group (BCG) shows that business leaders have minimal insight into what works and...
Are you thinking about starting a business? If so, PR should be at the top of your list of things to do. Public relations can help you get your business off the ground and build credibility with your target audience. Here are some essential PR tips to keep in mind as...
The metaverse is here, and brands and businesses recognize the need to get ready to have a strong presence there by building their workforce competencies to maximize the opportunities. But while 7 in 10 business leaders (68 percent) say it’s important for their...
Sports fanatics in our business often are so excited when they are assigned to or suggest a sports marketing mega-project to a client that they often fail to consider the downsides that might occur, which are many. The downsides have always been there, punctuated by...
Comms pros are aware of the power of the online review in driving brand interest and sales, but new research from reputation management and brand intelligence firm Chatmeter suggests that reviews might be more influential than you thought—and may in fact offer brands...
Luxury branding can be a tough egg to crack. As a high-end company, your demographic is often niche, and those you do attract are harder to keep. In the past, reputation alone has carried many high-end brands. With years of experience and a well-known logo, luxury...
Public relations strategies are important for any business no matter what sector or industry the business is part of. PR can be used to maintain the image of a business, help generate interest in an organization or improve the reputation of a company. Depending on...
These days, so many content channels are available that no one could possibly engage with them all on a regular basis. Factor in a tidal wave of growth in digital consumerism during and after the pandemic, and you get a sizeable boost in messaging opportunities for...
Your reputation as a business is everything. As the saying goes, “it takes a lifetime to build a good reputation, but you can lose it in a minute.” Therefore, constantly monitoring this is vital if you want your business to succeed. This is one of the main reasons for...
New research from Fortune 500 digital solutions integrator Insight Enterprises finds that the key to successful digital transformation efforts may lie in optimizing app performance. The firm’s new survey, conducted by Foundry, reveals an overwhelming majority of...
Many of our clients who accept an invitation to appear as a guest on a podcast are shocked when they learn that the interview included a video recording that was uploaded to YouTube. Keep in mind that even if the interview is in podcast form, you should always be...