What’s the best way to sustainably promote and grow your business online? Without a doubt, it’s developing digital marketing strategies that allow you to reach your target audience and communicate core brand messages in an engaging and user-centric way. Social media...
Going viral is every marketer’s dream, until your brand post starts trending for the wrong reasons. Suddenly you’re scrambling, wishing you could erase every repost from the internet. Shares multiply by the minute. Public sentiment flips. Partnerships falter. A single...
What comes to mind when you hear the phrase 'dark social'? Just like what you can discover on the dark web, dark social conjures images of eerily unusual people, things, or events happening on social media. But actually, it's just the act of sharing content pieces on...
Millions of businesses are posting on social media everyday to build their brand reputation—and still failing to grow their follower count. The platforms are crowded, the algorithms are picky, and audiences are quicker than ever to scroll past content that doesn’t...
Artificial intelligence has infiltrated almost every industry, improving business operations. Think of generative AI, such as ChatGPT, for content generation and conversational AI, like chatbots for customer support. Even voice assistants, such as Alexa and Siri,...
LinkedIn has long been seen as a platform for business-to-business communication, a space for networking professionals, corporate leaders, and B2B marketers to trade ideas and promote services. But this narrow view of the platform is leaving real opportunity on the...
Facebook growth is no longer what it used to be. Organic reach continues to shrink, ads are pricier, and customers have become more selective about what they click, who they follow, and how they engage. This can make growing on Facebook feel like a losing game. How do...
In today’s world, social media marketing has become very important for every business. Whether you have a small shop or a big company, using social media well can help you expand your reach and grow your business. Creative companies craft clever content on social...
Most brands today spend their PR energy chasing the spotlight on the big, shiny stages: Instagram, TikTok, Facebook, X (formerly Twitter). It's understandable. These platforms offer massive audiences, immediate engagement metrics, and a sense of "being everywhere."...
In the ever-evolving digital landscape of 2025, influencer marketing has become one of the most powerful tools in the arsenal of mobile app marketers. As app developers face an increasingly competitive market, the need to cut through the noise and reach potential...
TikTok has taken over the internet, reaching billions of users and reshaping how people consume information. Healthcare is no exception. What once relied on traditional channels like in-person consultations, brochures, and websites has now expanded into short-form...
Imagine if Banksy suddenly launched a stock exchange. That’s Bitcoin. Now picture Kim Kardashian explaining it to millions while getting paid in crypto. That’s influencer marketing in 2025. Welcome to the collision of two rebellious cultures—one built on secrecy, the...