Creating essential guidelines for generative AI in PR and healthcare Before joining CURA Strategies in April 2023, Stephanie Wight had already spent a decade working creatively to translate complex healthcare issues for lay audiences and secure top-tier media coverage...
The rise of specialists in PR and how to get paid three times A few years ago, Brandon Wilson identified an opportunity in the PR industry and adjusted the practices at his agency, Wilbron Inc., accordingly. “What has happened over time is that [the PR industry’s]...
The importance of social responsibility and the four bottom lines of business When asked in her PR Profiles interview about the establishment of her social impact agency, Jarel Communications, Wendy J. Roundtree reflects on a recurring pattern of service that has...
Are you looking to take your business to the next level in 2023? Well, you've come to the right place. Social media has become an essential part of any marketing strategy, and if you're not using it effectively, you're missing out on a huge opportunity to build brand...
Exploring the principles of impact relations and getting at the heart of brand authenticity Eight years ago, after deciding that public relations did not accurately encapsulate her agency’s scope, Melissa Orozco, founder and Chief Impact Strategist at Yulu PR, decided...
In this month’s free webinar, Mike Atkinson, an account director at Sage Communications, walked attendees through tips for building long-term, mutually beneficial media relationships that will help PR pros stand out from the crowd and earn more coverage. Why media...
Today, everything we do revolves around social media – communicating with family and friends, catching up on the news, and even shopping. With social media playing such an integral part in people’s day-to-day lives, it has become especially important for brands to...
It’s not just about the numbers: Why successful investor relations is story-driven How does a photojournalist become the founder of an investor relations (IR) agency? Well, if you’re our latest PR Profiles guest, Ira Gostin, a party is involved. Before Ira was driving...
The year is rolling merrily along, and Bulldog Reporter traffic is in high gear as we get closer to summer. A few news and research reports made it into our top echelon of posts in April---including a new survey tracking Gen Z brand preferences and spending trends,...
Media monitoring is listening to who’s saying what about your brand, your competitors, your industry, and any other topic that’s important to you and your operations. Media monitoring typically includes print, online, broadcast, and social media. A media monitoring...
Busting experiential marketing myths “For me, there’s nothing that quite beats the face-to-face interaction,” says Nick Lee-Rogers, our latest PR Profiles guest. It should come as no surprise then that Nick is the Head of Events at Leeds-based PR agency, Hatch. Nick...
Brand reputation management consists of many things. But in a world where 4.62 billion people use social media, maintaining a positive image of your business online is one of the top priorities. However, staying on top of your communications strategy might be a bit...