PR News Archive
The ‘AI Gap’ between brands and consumers continues to pose threats: The pivotal moment has arrived for brands to prove the benefits
As we know, earning consumer trust is the fundamental challenge for brands and businesses when it comes to getting the most of AI. A clear divide exists between business leaders and consumers regarding the adoption, enthusiasm, and education around AI. While...
Connecting with nano-influencers: The PR goldmine of 2024
There’s a new influencer in town, and they’re changing the landscape of public relations and marketing. Nano-influencers have emerged as a vital force in the digital realm. Unlike their more famous counterparts with millions of followers, nano-influencers are the...
How to build a strong intern program for your company
Diving into a first internship can be scary; no one wants to end up like Andy Sachs from The Devil Wears Prada—overworked, underappreciated, and dealing with a demanding boss after working hours. While most internship experiences will not end up as extreme, intern...
The reality of Generative AI engagement: 9 in 10 CEOs are waiting to move past the hype, or are just experimenting in small ways
There was so much hype and excitement about Generative AI throughout most of 2023 that most other business innovations were either put aside or occurred in relative silence. It was widely reported by media outlets and sites (including this one) that the mad rush to...
Super Bowl PR: How to break through the clutter and gain earned media during the lead-up to the Big Game
A PR person assigned to gain major earned media publicity for a sponsors’ Super Bowl tie-in during the early years of the Big Game was the equivalent of being given an ice cream sundae by agency management. Reporters were anxious to interview football players that PR...
The tipping point: The impact of DEI on business performance
The “E” in ESG gets plenty of attention as sustainability is such a high-profile worldwide concern for businesses and consumers alike. But with the introduction of both mandatory and voluntary ESG reporting requirements, company managers recognize the increasing...
Embracing technology for more powerful integrated communications: Tips and best practices
An essential component of achieving brand coherence and aligning communication efforts with business goals is the implementation of an integrated communication strategy. Adopting a strategic approach can help to ensure uniformity across all channels while taking into...
Rise of the Fifth Estate: Nontraditional news sources are now key suppliers of news and information for two-thirds of people globally
The Fifth Estate has emerged in recent years as both a legitimate major source of news and information, as well as a major societal problem, allowing the spread of unsubstantiated and even malicious misinformation. This alternative but increasingly powerful media...
The ethics of earned media: Best practices for responsible PR
Public relations practitioners face tremendous hurdles in today’s quickly developing media setting. Credible PR tactics are changing due to influencer marketing, public trust, and intense competition in the digital sphere. Severe concerns regarding the worth and...
A PR guide to building a consumer tech company
Consumer tech companies tend to start from one groundbreaking tech idea with the potential to revolutionize the consumer market. But getting from what might have just been garage tinkering to a household name requires more than just innovation. Companies need a...
Generative AI use may not guarantee quick productivity gains—new research suggests these benefits are still several years away for most
Business leaders were foaming at the mouth just a few months ago when AI’s promise of uber-productivity was dangled in front of them. And some of the earliest adopters have even seen the promise becoming reality in the meantime. But new research from management...
5 ways PR pros can take advantage of a smartphone-centered world
Fifty-four percent of the global population—around 4.3 billion people—now own a smartphone. The devices allow us to communicate with others, browse the internet, purchase goods and services, play games, read books, listen to music, scroll through social media, and...