PR News Archive
Advanced insights into supply chain security: Crafting a resilient data-driven ecosystem
In today's digitally-transformed environment, business ecosystems have seen profound evolution. Supply chains, once viewed as mere logistical pathways, have transformed into complex digital highways, teeming with data at every juncture. These pathways that foster...
The other side of influence: Consumers, especially women, will drop your influencer—and your brand—if there’s a conflict in values
As communicators know, getting an influencer into your brand marketing can pay off in spades if you evaluate and choose carefully. But if your influencer isn’t the right fit, your campaign goes nowhere and your investment washes down the bad-marketing drain. However,...
9 best practices for improving your SEO with internal linking
Search engine optimization plays an essential role in helping businesses grow their online presence. It allows business owners to attract relevant traffic without having to invest excessively in paid promotions. There’s a vast majority of people that leverage search...
Communicating change: The role of sales automation in business PR
Navigating the fast-paced realm of modern business feels akin to mastering a new language overnight. Today's business landscape is bursting with technological advancements that demand our attention and adaptation. Automation in sales stands tall among these...
Taking stock with teens: For the first time since the pandemic, Gen Z spending declines slightly over survey period—which brands are winning?
How serious is inflation over the last six months? Let’s put it this way: even teenagers are watching their dollars. Gen Z spending declined ever so slightly in investment bank Piper Sandler Companies’ 46th semi-annual Taking Stock With Teens survey, in partnership...
Ultimate guide to customer feedback surveys: Best practices and templates for success
Customer feedback surveys are invaluable tools for businesses seeking to understand their customers' experiences and preferences. By collecting insights directly from your audience, you can make data-driven decisions that improve products, services, and overall...
Data-driven goals in an age of data distrust: How can quality be managed?
The business world has a big problem—bad data is wreaking havoc on operations, and as AI gets more deeply ingrained, the risks are mounting exponentially. Problems with bad data are already taking their toll on the bottom line, and in more ways than one, reveals new...
Gmail Confidential Mode: How it protects you and why you should start using it today
Gmail Confidential Mode is a feature offered by Gmail, Google’s email service, that allows users to send emails with enhanced privacy and security. It provides users with control over their emails by allowing them to set expiration dates and revoke access to sent...
Playing with fire: As generative AI sweeps into the enterprise, very few companies globally have addressed risks with employees
Spiderman said it best: With great power comes great responsibility. But so far, the opportunity that comes with harnessing the vast power of generative AI (GenAI) has more accurately been paired with grave recklessness. Even though nearly all (93 percent) companies...
The ROI of LOL: The need for laughter in an uncertain business world
The following is an excerpt from the newly released business-leadership book The ROI OF LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace, which is co-authored by Peppercomm founder and CEO Steve Cody and Chief Comedy...
New pair of workplace studies explores the power of teamwork
The alienating impact of the pandemic on worklife saw lots of people get used to working in their own silos without much interaction or collaboration. As the workforce returns to the office, many have had a hard time readjusting to the hustle bustle of office life,...
How SaaS helps you scale your business faster and cheaper
In the evolving commercial enterprise landscape, the ability to scale fast and effectively is often the key to success. Traditional software-program solutions can be expensive and cumbersome, making it challenging for corporations to adapt to changing market needs....