PR News Archive
7 awesome travel PR campaigns of 2022
Most travel marketers will tell you that developing an effective marketing plan is one of the biggest challenges there is. There's a lot of rivalry for customers' attention among the many travel agents, airlines, and hotels out there. This is why many ads that aim to...
Gaming industry scores high in brand intimacy—which brands are the leaders?
Gaming brands were ranked for the first time in the 12th annual Brand Intimacy Study from marketing intimacy agency MBLM, and the researchers found Sega Corporation outperformed 20 peers in its category with deeper consumer connections that further elevated the...
How to use APIs to make your public relations business run more smoothly
In many businesses, but almost certainly in PR, it is impossible to do anything without using software or a device connected to the internet. These software packages and devices need to communicate with each other, which is made possible by using APIs. You may not be...
Trends in social commerce: Top strategies for boosting brand awareness, sales and engagement
A new survey report from research, ratings, and reviews platform GoodFirms analyzes the current state of social commerce, its key drivers, opportunities, challenges, and future scope. The research reveals the most successful marketing strategies used in social...
Net Zero target: Plant brands must think big in 2023 to engage stakeholders
Alternative protein sources have morphed—in just a few years—from a niche product to a mainstream phenomenon. Big players in the meat industry have come aboard this movement, and they must now work to communicate the sizeable impact of this trend for the industry, and...
Customer service for success: Tips for fostering loyalty
No matter how great of a product a business might develop, if the company's customer service isn't reliable and helpful, or simply difficult for consumers to reach out to, other people will eventually hear about that, and the company will lose out on customers. That's...
New trends in influencer marketing—payment, values, and the top reason for working with brands
As 2022 winds up, new research from CX platform Emplifi offers key insights on the ever-evolving influencer/brand relationship. Findings from the survey of influencers highlights a number of key influencer marketing trends that developed throughout the year, including...
5 smart ways to use media intelligence in the year ahead
Media intelligence gathered through media monitoring is an insightful and informed way to make good sales, marketing, and PR plans, as well as help brands track, manage and recover from crisis (if not prevent one altogether). Since your brand value can be severely...
How intelligent chat helps B2B marketers increase lead generation, improve sales conversions
New research from conversational marketing platform Botco.ai finds that 85 percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns—to great success in most cases. According...
4 direct marketing trends positioned to boost ROI in 2023
In 2023, companies have the opportunity to gain a larger slice of market share as the newest generation of spenders, Gen Z, has an estimated $360 billion in buying power. With this in mind, marketers will be focusing on retaining their current customer base while...
The future of work: Today’s workforce urges next generation to pursue purpose, not money
Most of us spend about half of our waking hours working, and ideally we’d all wrap up the workday feeling rewarded and fulfilled. That may be asking a lot, but according to a new survey, the reality is much worse than you might think—nearly half of employees worldwide...
Data security: New report reveals insights on managing critical data
Business data has become a company’s most valuable resource, and security is rightfully the top concern for managing that data—we’ve seen several examples of mismanagement turn into high-profile PR disasters—but exactly how to do that is often misunderstood. A new...