PR News Archive
‘Together for implementation’: 3 things we learned at COP27
‘Together for Implementation.’ That has been the mantra of the COP27 Presidency, a direct and deliberate riposte to the notion that for all the attention garnered by this annual gathering of world leaders, financial institutions, climate experts, activists,...
Millennials & Gen Z say social media is their top channel for discovering international brands
Brands are finding new ways to directly engage with global consumers to catch their attention. Social media has become a popular tool for shoppers to become acquainted with brands, with 75 percent of respondents in a new survey from direct-to-consumer (D2C) cross...
4 influencer marketing trends to expect in 2023
To no surprise, 2022 was a major period of growth and transformation for influencer marketing. And while this number is expected to continue to rise, there are particular challenges that brands and marketers face in order for their campaigns to be executed...
The Zero Trust Consumer: 9 in 10 don’t think cybersecurity tech can outpace breach threats
According to new research, ninety-two percent of consumers believe cybersecurity threats will continue to outpace cybersecurity tech, with 91 percent willing to take extra security measures to prove their identity on an ongoing basis to protect their information and...
How your paid ads can be part of your PR strategy
When you think of your paid ad campaign, you probably perceive your ads as the fastest way to generate traffic to your website to get new leads and conversions. While this is true, there’s another side to paid ads that you may not have considered: paid ads can help...
New study finds gaps and gender bias in marketing and media portraying women and their health
A new research study from creative transformation firm WPP and SeeHer, a global movement to accurately portray women in marketing, advertising, media and entertainment, reveals critical gaps and opportunities focused on women and people who identify as women across...
Email marketing vs. social media marketing: Here’s how they intersect
With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. However, with so many options, deciding the best use of time and resources can be challenging. Email marketing and social media are...
How to improve potential customers’ first reactions of your business
Public relations includes the impression of your business, not only on potential business partners and professionals who work in the same industry, but also on existing and potential customers or clients. Just as your brand image online is crucial to longevity and...
The state of AI in the enterprise: New research reveals 4 key actions to maximize AI value
Despite rapid advancement in the AI tech space, organizations are clearly struggling to turn implementation into scalable transformation. New research from the Deloitte AI Institute digs into the actions that lead to successful outcomes—providing leaders with a guide...
Factors that impact the cost of SEO services
Search engine optimization is similar to PR in that both are all about increasing awareness of your brand. SEO helps you get results by boosting your visibility with search engines like Google (which leads the pack by a massive margin), Yahoo and Bing. SEO is also...
Why omnichannel messaging is critical for positive small biz CX
New survey research from omnichannel comms solutions firm Mitto explores how small and mid-sized business (SMB) leaders view customer experience within their organization and what might be holding them back from deploying CX technologies. The survey results show SMBs...
6 tips for keeping your brand or business relevant in the tech world
Keeping your company relevant with the rapid advancement of technology can be easier than most people think. When you start focusing on the health and maintenance of your current tech, you can find areas to invest in the newest tools and techniques. It’s also...