PR News Archive
TitleMania, the PR industry game—with an important lesson for people in our business
Inconsequential titles have been a hallmark of the communications business for as long as I can remember In our trade, the propaganda industry, I’ve seen titles handed out like raindrops during a storm, mainly for three reasons: 1) to placate restless account people;...
Seamless marketer experiences are critical to driving creativity in new era of work
A new report from digital experience platform (DXP) provider Optimizely reveals how dispersed and remote work have impacted marketers’ abilities to drive creativity and deliver strong customer experiences. The findings from the firm’s new 2022 Marketer’s Experience:...
7 in 10 Gen Zers say they do not receive excellent CX on social media when making a purchase
New consumer research from unified CX platform Emplifi explores what consumers expect from their social media experiences and brand interactions, and also how social media marketers can adapt their strategies to better meet these expectations. The firm’s newly...
5 ways you can use AI to improve lead generation
In a perfect world, the lead generation process would’ve been seamless. You generate leads via inbound and outbound marketing campaigns. You have a good conversion rate from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL). You convert customers and do...
Traits to look for when selecting the right BPO service provider
When discussing business process outsourcing (BPO), not all service providers were created equal. So, how does one know which provider is the best option for your company? Here are some key traits to look for when selecting a BPO provider. What is Business Process...
The power of direct mail: Most consumers read mail from brands—and many take action
New research from direct mail automation platform Lob uncovers consumers' perception and attitudes towards direct mail and how brands communicate and engage their customers, revealing a strong preference for receiving physical mail. The firm’s new State of Direct Mail...
3,2,1… Action! 4 tips for getting on the air and in the news
The television realm remains an indispensable component of our society. There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and...
Half of consumers believe brands are neglecting in-app customer support
Even though mobile apps have become the center of people's everyday lives, many companies are missing an opportunity to deliver customer support in a way that is most helpful to their mobile app customers, according to new research from in-app customer service firm...
What defines a leader in PR?
Public relations has become a popular career choice for many young people. Almost every large corporation has a wide array of PR professionals, from interns to specialists. One team member who helps determine the course of the entire PR team is the manager. Without...
Connecting in the metaverse: Why consumers are looking there for deeper connections
Seven in 10 (69 percent) consumers are looking for a quick getaway from the cares of the physical world by exploring metaverse-like environments to engage with friends, family, and colleagues, and enjoy more leisurely activities, according to new research from cloud...
3 web-focused components PR teams should add to their expansion strategy
Business expansion continues to become a more competitive process in 2022. On the back of inflation’s cash flow cuts and e-commerce’s skyrocketing success, entrepreneurs are constantly battling with the repercussions of post-pandemic recovery. With a growth plan in...
4 strategies to motivate your PR team
Lack of interest, poor communication, low morale and little engagement—do these sound like common problems among your public relations team? If so, you may need to perform some motivating tasks to help your staff regain their groove. Here are four strategies for...