PR News Archive
Podcast media relations: Your spokesperson sounds like sh!t, and you could be the reason
You just lined up an interview with that big podcast, one that is sure to help your PR program. You’ve done all the right things. You nailed down the time and logistics for the interview. You checked out the podcast in advance, and you gave your spokesperson their key...
Analyzing the marketing strategies of Marriott International: A deep dive into the hotel industry’s digital transformation
In an era dominated by digital engagement and customer-centric experiences, the hospitality industry has undergone a significant transformation, with hotel chains increasingly focusing on sophisticated marketing strategies to remain competitive. One of the most...
Future-ready web development: Evolving with modern web standards
The digital world advances with incredible speed. Websites experience continuous transformation due to recent technological developments alongside alterations in device usage patterns. Creating web platforms for the future requires developers to build secure websites...
11 key benefits of using a media intelligence services PR solution for smarter public relations
Public relations has seen significant changes. In past days you could simply issue a press release and hope for the best. Now that news spreads so quickly, brands must be alert and prepared to respond quickly. That's where media intelligence comes in. Think about...
Dark social and PR: What happens to your brand reputation in private channels
What comes to mind when you hear the phrase 'dark social'? Just like what you can discover on the dark web, dark social conjures images of eerily unusual people, things, or events happening on social media. But actually, it's just the act of sharing content pieces on...
When good internet still means bad gaming: Why Mbps doesn’t tell the whole story
You’ve got fast internet, and you have passed speed tests with flying colors, so why, oh why, are you still experiencing annoying lag while just you’re just trying to kick back and relax with a game? The good news is that you’re not alone in this struggle. Many gamers...
6 free email verification tools to clean your list and improve deliverability
Every marketer likes to think their email list is a goldmine, but the reality is less shiny. People switch jobs, inboxes get abandoned, and a surprising number of addresses never work in the first place. According to Entrepreneur, nearly 23–25% of email lists become...
Using PR to showcase success stories with a software development team
If you’ve been searching for the perfect tech team to bring your next big idea to life, Poland is a good place to put on your radar. This country has quickly become the most desirable destination for recruiters to find the best developers. Just imagine it as Central...
The overlooked pillars of thought leadership: Legal security, wellness, and confidence
When building a personal brand, the spotlight shines on social media presence, networking skills, and professional expertise. But what about the quieter factors that ensure your success is built on a solid foundation? There are a number of often-ignored or simply...
The digital PR disaster: When public relations goes wrong in the healthcare space
In today’s hyper-connected world, digital public relations (PR) is a foundational strategy for any healthcare organization—be it a global hospital network, a fast-scaling health tech startup, or a local wellness brand. The tools are abundant, the audiences are...
When to switch from Amazon FBA to 3PL: A smart move to scale brand & marketing performance
Many eCommerce founders begin their journey with Amazon FBA because the program makes growth feel effortless. Storage picking packing and Prime shipping are bundled into one tidy service which allows entrepreneurs to focus on marketing rather than carton counts. Yet...
6 Signs You’ve Outgrown Your Media Monitoring & Reporting Tools
An effective media monitoring tool is a cornerstone of a successful PR strategy, enabling PR teams to analyze coverage, extract key takeaways, and provide insights to inform their strategy. The market for media monitoring tools is rising exponentially, projected to...