PR News Archive
Sorry, SEO, it’s not you… it’s AI. Why it’s time for PR to break up with traditional search.
We hate to see it happen so close to Valentine’s Day; however, it appears that some brands’ long-time affinity for SEO (Search Engine Optimization) could be cooling off. What started as curiosity — typing a question into ChatGPT “just to try it” — has grown into...
10 tips for writing PR pitches journalists will read
Hoping to land more media coverage this year? Journalists are busier than ever, and if your press release (PR) pitch doesn’t catch their attention fast, it’s likely gone for good. In fact, about 75% of journalists only find value in 25% of pitches or less. The...
The impact of social media management software in businesses
Social media is the heartbeat of modern business communication. It’s where customers complain, compliment, and connect in real time. But most teams are stretched thin. Between managing multiple platforms and proving ROI, even seasoned marketers feel the strain. That’s...
Top white-label advertising platforms for PR agencies, consultants, and media firms
For many agencies, white-label advertising is not about trends or buzzwords; it’s about survival and growth. Clients want full-service solutions, clear reporting, and fast results, but very few agencies want to build their own ad tech from scratch. That’s where...
Why generative AI requires PR teams to rethink visibility
Generative AI is transforming how information is created, discovered, and consumed. For PR professionals, this shift is more than a technological curiosity. It is a fundamental change in how audiences encounter content and assess credibility. Traditional approaches to...
AI-powered media monitoring: The future of crisis prevention and reputation management
In today’s digital-first world, traditional media monitoring struggles to keep pace with the speed and complexity of modern communication. Mentions are scattered across social platforms, news outlets, blogs, and forums, making it increasingly difficult for PR teams to...
The new geography of influence: How AI and data are redefining brand visibility
In today's rapidly evolving digital landscape, influence is no longer confined to physical locations or traditional markets. Research shows that AI-driven content recommendations can shape 60–70% of consumer decisions online, highlighting the growing power of data and...
How to use media monitoring to spot safety issues before they trend
Safety conversations don’t stay inside the fence line anymore. A single photo, a frustrated post, or a short video clip can jump from a job site to a local Facebook group to a reporter’s inbox in a day. Even when the facts are still unclear, the public tends to fill...
There’s more to sports marketing than the Super Bowl—here are better ways to budget
To listen to the publicists of the National Football League and publicists for brands that spend millions of dollars advertising on the game, not to mention advertising execs of agencies that produce 30-second commercials that can cost as much as $8 million, not...
How brands can deliver flawless live events that earn media coverage
Live events are powerful moments for brands. They create shared memories, spark social buzz, and offer journalists something worth talking about. But earning real media coverage doesn’t happen by accident. It takes sharp planning, strong storytelling, and tech that...
When innovation needs an amplifier: The power of PR in scaling online platforms
Innovation is often treated as the ultimate growth engine. Many people and companies think that if they build something that’s useful and solves the problems of many, then they will succeed. While innovation is important for an online platform, it’s not the only...
Reporters decide whether you’re worth replying to in 3 seconds—how to make the cut
Open a reporter's inbox at 9 a.m., and you'll see chaos. By 9:05 am, they're already behind schedule, juggling deadlines, editors, breaking news, and pitches from people hoping for coverage. Those first few seconds when they open your pitch? They matter more than you...