PR News Archive
PR tools head-to-head: Webflow SEO vs. WordPress SEO
It’s much easier to do PR when you’re already sending a message from the place of authority. However, your “authority” is determined by many factors, including your Google rank. When you’re positioned better, or people recognize your brand due to high visibility...
Advertising takes a PR pivot as brand factors like consumer loyalty prove to have a greater impact on sales than just reaching a broader audience
The integration of PR and marketing has been underway for some time, basically going back to when brands started setting up websites. But advertising has mostly kept to its own (highly influential) niche within the comms department at arms’ length from PR. However,...
5 email marketing tips that will improve your SEO strategy
Most people are aware that on-page SEO is important for websites when considering search engine optimization. On the face of it, there’s no obvious connection between SEO and email marketing, but as top search engine rankings are becoming more competitive, digital...
4 digital marketing trends that benefit financial services
When done right, marketing influences customer behavior, resulting in a more efficient way of driving sales. By incorporating various trends in digital marketing, you can help your brand or business generate more sales and interact more effectively with customers....
New research sheds new light on the disconnect between leaders’ DEI claims and what employees are seeing—and why they both might be right
Is diversity, equity, and inclusion (DEI) getting better in the business world? It seems to depend on who you ask, because recent reports have found that although business leaders say they’re committed to and investing in this key Purpose initiative, many employees...
Proven PR strategies for brands to safeguard their image and bottom line
In the world of cutthroat competition, businesses cannot leave their reputation to chance. How a brand is perceived can significantly influence its bottom line, which is why public relations strategies are integral to any successful business. Comprehensive PR...
2 in 3 employees say they’d give up job flexibility for access to more data and other productivity-boosting tools
It’s true that many employees today prefer to work where they want, but mostly they just want to be productive—and they want employers to do a better job of enabling that ability. New research from Slingshot, the digital workplace of work connectivity software firm...
Enhancing brand image through integrated communications
In today's competitive business landscape, establishing a strong brand image is vital for any organization seeking long-term success. The image of a brand goes beyond mere visual identity; it encompasses the perceptions, emotions, and experiences customers associate...
Striving for efficiency: B2B marketers turn to technology, shift internal priorities toward greater alignment and use of third-party data
On the heels of a tough year, B2B leaders across marketing and sales are reevaluating their approaches to better differentiate themselves and cushion their companies from the impact of a still shaky economy, according to new research from B2B-focused sales and...
A guide to automating influencer marketing campaigns for PR
Influencer marketing has emerged as a viable means of getting your business in front of potential customers. In fact, as of 2023, the worldwide market is estimated to be worth $21.1 billion. Because of influencers’ potential to reach millions, you should also leverage...
Gen Z adds complexity to today’s multigenerational workforce: 5 trends to know
Unlike their predecessors, Gen Z has come of age in a purposeful world, where rights and values have been under a bright spotlight, and with their digital prowess, they have acquired an abundance of insights about how they want their world to work, compared to prior...
How to improve the return on your PR efforts with data-led storytelling
In this data-fueled landscape, an arsenal of potent tools is within reach of business owners and project managers. One such tool is the power of data, ready to be harnessed to create compelling narratives and elevate public relations returns. It's time to recalibrate...