PR News Archive
Gen Z women rank creators as most trusted source for beauty recommendations
Like fashion, travel and other highly visual marketing sectors, the beauty industry relies on imagery to compel purchases, and the power of influencer marketing fits right into that pocket. In fact, new research from creator-guided shopping platform LTK affirms that...
Consumers and employees want more inclusion of people with disabilities in brand marketing
They will view these companies more favorably, trust them more, and do more business with them. Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture,...
Execs push back on top-down demand to adopt generative AI, citing consequential concerns about trust, bias, data complexity and skills gap
When artificial intelligence pioneer Geoffrey Hinton gave up his CEO position at Google earlier this year on his mission to sound the alarm about the dangers of the AI he helped create, he wasn’t necessarily referring to the tech itself, but rather the risks of...
3 evolving PR strategies that will dominate the digital age
The PR industry is constantly evolving. As we step into a technologically dominated marketing sector, what we once defined as public relations is undergoing some serious renovation. From campaigning in the metaverse to the introduction of hybrid strategies, digital PR...
Food brands are all in for ESG-compliant production, but a smorgasbord of obstacles stands in the way
With consumers now expecting food and beverage brands (among others) to commit to ESG standards, most industry leaders expressed a strong desire to embrace those objectives in a new survey, and are seeking the ability to stand behind claims to ensure that ingredients...
The power of diverse voices in PR and advertising
Diversity in PR and advertising means fostering an inclusive and equitable environment where the power of diverse voices can be fully realized. People from diverse backgrounds bring unique insights, cultural nuances, and lived experiences, which can lead to more...
Despite reputation risks, 7 in 10 CEOs acknowledge the bottom-line importance of supporting social and political causes
Middle-market CEOs have a brighter outlook as we head into fall than they did at the start of Q2, according to the latest research from accounting and advisory firm Marcum and Hofstra University’s Frank G. Zarb School of Business. Brand Purpose appears to be on their...
3 effective strategies for ecommerce SEO every marketer should know
Ecommerce search engine optimization is a vital strategy for attracting more shoppers to your online store. It involves implementing various optimization techniques to improve the ranking of your website in search engine results. With effective SEO for ecommerce, you...
4 ways online casinos can adapt their marketing techniques for global markets
Online gambling is ever-evolving. Casinos that successfully market to and attract customers from different countries will succeed in an ever-competitive industry. Understanding how to modify marketing practices based on cultural, linguistic, and legal considerations...
Tips for measuring and tracking PR campaigns—5 key metrics to watch
As PR professionals are aware, your PR strategy must include tracking campaign performance and measuring the results. Keeping a close eye on how your PR campaigns perform is paramount to understanding your brand, your audience, and the overall market. However, the...
How resilient is your brand? New research reveals how companies can fortify their business as the economic and AI-enabled landscapes evolve
In today’s marketplace, resilience is a critical business asset. Not only are companies fighting against a fragile economy, but they’re also scrapping with competitors in the race to achieve AI-powered industry dominance. New research from crisis management and AI...
Why do PR pros struggle with Wikipedia? Here’s why it belongs in your comms playbook
Wikipedia isn't the first platform that comes to mind when you think about public relations, but it's arguably the most important one. No single source of information is referenced more frequently, and no other web result does more to shape perceptions of the people,...