PR News Archive
Competing with Amazon: Unveiling the Top 10 TotalSocial Retail Champions
As July comes to an end, retailers and e-commerce continue to push through and find themselves amidst a fervent battleground, seizing every opportunity to vie for consumer attention and market share. In this context, this article will introduce the top 10 retail...
10 eCommerce marketing ideas to grow your online sales
In the dynamic world of eCommerce, the landscape changes swiftly, introducing new opportunities and challenges for businesses. The competition is stiff and growing your online sales demands creativity, strategic thinking, and an understanding of the best marketing...
Most companies worldwide say they support DEI initiatives and many say they’re taking action—but 75 percent of consumers don’t believe them
Edelman’s most recent Trust Barometer in January 2023 had some uplifting news for the business world, revealing that business was the most trusted institution globally, with 60 percent of people saying they trusted businesses at least somewhat. Of course, given the...
6 steps to creating a unique brand identity in a competitive market in 2023
Your brand needs a unique identity to drive its success, and achieving this unique identity can be a challenge. You need to know how to develop an impression in your customers’ minds so they come to associate something desirable and specific with your brand. Having...
10 ways to boost your brand reputation as a SaaS business
Importance of exceptional customer service Exceptional customer service is a particularly crucial aspect of a SaaS business's brand reputation, as it goes beyond merely helping customers with their issues. Since SaaS businesses are subscription-based, they heavily...
As employee engagement challenges mount, CEOs worldwide turn their focus to company culture as a leadership imperative
The internal tide is swelling within companies worldwide as leaders struggle to adapt to new workplace challenges, including the ever-evolving hybrid work model, the imminent effort to hone workers’ skills—and win their trust—an AI becomes a central strategy, and of...
Unraveling the ROI mystery: PR’s pursuit of measurable impact comes to the forefront
In a fast-paced, data-driven world, the intangible nature of public relations presents a challenge in demonstrating its value and securing the resources needed for success. Without a tangible way to measure PR's impact, it becomes challenging to quantify its return on...
5 new insights on benchmarking omnichannel performance for retail marketers
Omnichannel marketing is now a top priority for retail comms pros (or it should be), and new research from fulfillment platform Deposco and content studio studioID takes the pulse of more than 150 retail leaders from online/e-commerce, specialty, department, and...
6 important ways thought leadership builds trust for your brand
In today's competitive business landscape, building trust with customers and establishing credibility are essential for success. One effective strategy for achieving this is thought leadership. Thought leadership refers to the position of being an authoritative voice...
As companies prepare for upskilling workforces in the age of AI, new HR survey identifies the most in-demand human skills to focus on
Businesses are ready to put AI to work in full force, but nearly all companies are having to slow down their approach because (among other reasons) most employees are not knowledgeable enough about how to employ the tech to use it responsibly. New research from...
3 foundations of effective online review management—and the benefits for your brand
When you’re making a decision to buy a product or use a business for a specific service, what influences your decision? For many people, online reviews can be a major factor in any decision. In fact, 76 percent of people read online reviews when looking for a local...
Apps in focus: App developers sound off on priorities, changing tech—and what your brand’s app must have
Your brand’s app has never been more important to your bottom line—not only do consumers use apps to browse and purchase online, they also use it when shopping in stores to compare and find out more about products. So whether you develop your own app or enlist a...